Audience Banner Conversion Manufacturing 
Digital Turbine
JULY 28, 2022
It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. With the “Turn to Learn” campaign, J&J amplified conversations surrounding ingredients and was able to emphasize its own product’s promise of 100% gentle and safe – free of parabens, sulphates, and other harmful ingredients.
Monetize More
MAY 23, 2023
As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.
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VideoWeek
JANUARY 20, 2023
Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. The deal grants the DSP access to Upwave’s measurement capabilities, analytics dashboards and audience verification tools.
VideoWeek
MAY 27, 2022
By comparison, traditional advertising (such as banners, native and newsletter ads) grew by 20 percent across the same period. . PubMatic Brings Audience Targeting to the Sell-Side with ‘Connect’ Platform. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020.
Single Grain
JANUARY 3, 2024
Intent : Here, the audience shows a clear interest in purchasing. Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase. Conversion: Email Marketing : Targeted emails to prospects who have shown a high level of interest, with clear calls to action.
Single Grain
AUGUST 8, 2023
From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. However, the catalog feed outperformed in terms of conversions, proving to be the more effective option. to an exceptional 9.20
Lemonads
MARCH 15, 2021
Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. If your audience isn’t interested in the products or services you offer, there’s very little chance that affiliate marketing will change that.
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