Adweek

AUGUST 18, 2022

The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S

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Adweek

MAY 17, 2023

The New York Times released its highly anticipated audio app on Wednesday, an ambitious product whose fate could influence the future of audio journalism and whose launch represents the first stand-alone app the publisher has debuted since the Cooking app nine years ago.

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Media 237

Adweek

OCTOBER 11, 2023

Available through the Walmart mobile app, this virtual try-on technology will allow people to "try on" more than 1,400 products from over 20 beauty brands, including Almay, CoverGirl, Walmart partnered with beauty and fashion technology company Perfect Corp.

Fashion 282

Fashion Advertising 282

Adweek

OCTOBER 10, 2022

One of the key plot elements of Season 2 of AppleTV+'s Emmy-winning comedy series Ted Lasso involves characters using Bantr, a dating app where users must connect over chat without seeing any pictures. Bumble is bringing that app to the real world with a Bantr Live experience launching at 7 p.m. local time Oct.

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Adweek

NOVEMBER 16, 2023

Now, the social networking platform released a mobile effect editor that allows people to create augmented reality filters within the TikTok app. In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok.

Advertising 226

Advertising 226

Adweek

AUGUST 8, 2023

Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer is expanding its View in Your Home offerings with new AR features. Shoppers can now place multiple items into the room.

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The Ad Tech Blog

NOVEMBER 8, 2022

A refreshed UI or a new big feature touching critical parts of your app. Big refactors and significant features put your app at risk. The post Don’t break your app appeared first on Leo Celis Blog. Your product must undergo major surgery sometimes. In those situations, it is very tempting to delay production releases.

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Shipping 189

Adweek

OCTOBER 7, 2022

Meta said Thursday that it identified more than 400 malicious Android and iOS applications aimed at stealing users' login information for Facebook, and it reported those findings to Apple and Google so that those apps can be removed from their respective app stores.

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Adweek

AUGUST 2, 2022

Yelp said the entire app is in the process of being updated with a fresh, modern. Business directory and crowdsourced review forum Yelp unveiled a revamped experience across the homepage, map and search results of its Android application Tuesday with the aim of making it easier for people to discover and search for local businesses.

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Adweek

SEPTEMBER 28, 2023

Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Between the lines Roku and Spotify first partnered more than a decade ago when the.

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Video Ads Marketing 247

Adweek

SEPTEMBER 6, 2022

28 and pulled from the Apple App Store and Google Play. The Android app rolled out globally in April 2020, with the aim of making it easier for. Meta is pulling the plug on its attempt to carve into Twitch's niche, saying last week that its standalone Facebook Gaming application will be shut down Oct.

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Adweek

JUNE 23, 2022

Walmart is releasing new augmented reality features on its app to help customers shop both at home and in-store. The feature will be available on the iOS app for 300 items "by early July." As the name implies, View in Your Space allows shoppers to see furniture and d?cor cor in their homes. Walmart has plans.

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Adweek

JANUARY 6, 2023

The company said in a support post that the desktop app will no longer be available for download or use. is pulling the plug Jan. 25 on its Snap Camera desktop application, which debuted in October 2018 as a way for Snapchatters to use the platform's filters during video calls on other platforms.

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IAB Tech Lab

DECEMBER 4, 2023

IAB Tech Lab offers aggregated and structured data sets for ads.txt, app-ads.txt, and sellers.json to provide the industry with a low cost and maintenance free replacement to managing your own crawler. The IAB Tech Lab data sets are also beneficial for supplementing your own research. This year, we’ve worked to […]

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Adweek

OCTOBER 25, 2022

Apple said in a post on the App Store review guidelines accompanying the new. In its latest operating system update, Apple said it's taking a cut of boosted posts, a format available on social networks like Facebook, Instagram and Twitter, where users and companies can pay these platforms to have their posts amplified more widely.

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Adweek

MAY 9, 2023

Meta's announced in April plans to phase out shops on its platforms that don't use the checkout feature, spurring people to make more in-app purchases and limiting the traffic Facebook and Instagram send directly to commerce sites.

Marketing 205

Marketing 205

Martech

APRIL 18, 2024

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. Today, instead of dozens of third-party AI tools or apps, there are thousands, with more cropping up daily. Learn more : Meta AI. As humans, we bring the wisdom.

Education 131

Education Conversion Marketing Media 131

Exchange Wire

MARCH 28, 2024

NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities. NumberEight has reimagined user identity management through AI technology and [.]

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Marketing 105

Adweek

OCTOBER 19, 2022

The fast food chain has teamed up with outlandish musical artist Ralph Kaminski to front its latest ad campaign in Poland, including appearing for a virtual concert through the brand's app. The campaign, devised by DDB Warsaw, will reward customers.

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Food 282

Adweek

AUGUST 23, 2023

Apps like Threads, Bluesky, Truth Social, Mastodon and Spill are all picking up users, and people. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we've been left with more questions than answers.

Media 242

Media Advertising 242

Adweek

NOVEMBER 15, 2022

Our guide will show you how to share a Mastodon post outside of the Mastodon app. Note: These screenshots were captured in the Mastodon app on iOS. For instance, users can share a post through an email or text message. Step 1: Tap.

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Adweek

AUGUST 16, 2022

Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase Optimization. These new options join Site Visit Optimization, Aggregated Measurement and Events Manager, which the social network debuted in January.

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Conversion Advertising 230

Adweek

OCTOBER 28, 2022

Once a user syncs their Facebook friends with the TikTok app, TikTok will periodically sync their Facebook. TikTok allows users to connect their Facebook account to the TikTok mobile application in order to sync their Facebook friends with the video-sharing platform.

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Ad Monsters

FEBRUARY 14, 2024

Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. Meanwhile, Hinge emerged as the most privacy-respecting data app for users still searching for their Valentine. What Data Is Dating Apps Collecting About Users?

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GDPR Ad Tech Advertising Agency 105

Adweek

MAY 16, 2023

With just three days to go until the WNBA's 27th season tips off, the league completely overhauled its app and website, thanks to a collaboration with Deloitte. The W's digital properties have long been a source of contention for the fanbase, and the league did not have a dedicated digital and content team until 18.

Marketing 212

Marketing 212

Exchange Wire

APRIL 30, 2024

Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps appeared first on ExchangeWire.com. is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits [.] The post Verve Group’s ATOM 3.0

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Marketing 105

Adweek

AUGUST 9, 2022

Parents must install the Snapchat app and establish an account to use Family Center, and Snap explained in a blog. introduced an in-application tool for parents, Family Center, with the goal of helping them learn who their teens are friends with on Snapchat and who they communicate with, without seeing the actual conversations.

Communications 235

Communications Conversion 235

Adweek

JUNE 28, 2022

21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Winter is coming. Ahead of House of the Dragon's Aug. Fans can enjoy the interactive House of the Dragon: The.

Marketing 336

Marketing 336

Adweek

OCTOBER 27, 2022

After a user syncs their contacts with the TikTok app, their contacts will be synced again periodically to keep them up to date going forward. TikTok allows users to sync their device's contact list with the TikTok mobile application in order to find any of their contacts who also use the video-sharing platform. If users.

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Exchange Wire

MARCH 13, 2024

On today’s ExchangeWire digest: Apple Updates App Store to Comply with Digital Markets Act; Apple Testing AI-Powered Ad Buying Tool; TikTok Reportedly Launching Photo Sharing App Apple’s latest tweaks to comply with the Digital Markets Act will include allowing iOS developers [.]

Marketing 98

Marketing 98

AdExchanger

APRIL 22, 2024

The new AI update is meant to help marketers streamline […] The post The Pros And Pitfalls Of AI; Dating App Data Is A No-Go appeared first on AdExchanger. Google launched a generative AI image tool last week within Demand Gen, its planning tool for campaigns across YouTube, Gmail and Discover.

Marketing 93

Marketing GDPR 93

MNTN

APRIL 16, 2024

As you look for ways to win over new customers, retain existing ones, and boost your sales, making use of the right Shopify app will make all the difference. With that in mind, here’s a look at ten of the best Shopify apps to increase sales : 1. Download the MNTN App on Shopify 2. Download the OptinMonster App on Shopify 5.

A/B Testing 40

A/B Testing Pop-Up Conversion Advertising 40

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023. Social apps: Instagram. Video streaming apps: ReelShort. AI is here.

MarTech 118

MarTech Marketing Advertising eCommerce 118

AdPushup

APRIL 15, 2024

In-app advertising is an effective monetization strategy for publishers. In this guide, learn about in-app advertising and how it works. Without any statistics, one can know that everyone uses mobile apps extensively.

Advertising 52

Advertising Media Header Bidding Ad Ops 52

Martech Series

MARCH 6, 2023

Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly.

Communications 92

Communications Conversion MarTech Marketing 92

Martech Series

FEBRUARY 26, 2023

Appy Pie App Builder, the leading mobile app builder platform, has now introduced artificial intelligence (AI) to the app-making process with its new AI App Generator. The AI-powered app development platform will allow users to build and launch apps much faster than other methods. ” he adds.

MarTech 82

MarTech Conversion Marketing 82

VideoWeek

MARCH 11, 2024

X could launch a CTV app as early as this week, according to reports confirmed by Elon Musk, as the company formerly known as Twitter seeks to compete with YouTube. According to Fortune , the app will be available on Amazon and Samsung smart TVs.

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Audience Media Advertising 65