Ad Monsters

JUNE 19, 2025

In-House Vs Agency Hilton’s internal brand team leads most storytelling efforts. Creators Who Actually Stay at Hilton Hilton’s not manufacturing creator moments—it’s finding them. Those insights shape the formats, messages, and platforms the team invests in next. They know our story best,” said Reynolds.

Manufacturing 89

Manufacturing Media Agency Marketing 89

Ad Monsters

MARCH 12, 2025

This malware was often pre-installed on devices at the manufacturing stage, making it easier to spot and disrupt. GR: Were working closely with a number of trusted partners, including Google, Trend Micro, The Shadowserver Foundation, and various law enforcement agencies. Who are your partners in disrupting BADBOX 2.0,

Manufacturing 52

Manufacturing Advertising Ad Ops Communications 52

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S.

Retail 119

Retail Media Marketing Manufacturing 119

Martech

AUGUST 21, 2024

Positano adds that ARC data from smart TV manufacturers lets political campaigns target with a precision unavailable in previous cycles. According to creator agency Billion Dollar Boy, 28% of U.S. “From a political standpoint, campaigns start with a first-party audience, then waterfall into the inventory,” said Positano.

Marketing 126

Marketing Audience Media Manufacturing 126

Single Grain

JULY 25, 2025

Companies working with dedicated ABM agencies report 72% higher ROI than those managing campaigns internally, highlighting the value of specialized expertise in this complex field. The agency excels at using intent data and predictive analytics to continuously refine targeting and messaging strategies.

A/B Testing 52

A/B Testing Conversion Rate ROI Conversion 52

Marketing Dive

JUNE 26, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. LG is a South Korean company that manufactures consumer and commercial products like TVs, home appliances and formerly mobile phones. You can unsubscribe at anytime.

Electronics 66

Electronics Cookies Agency Ad Tech 66

AdvertiseMint

JANUARY 30, 2025

As an Amazon Advertising Agency , we’ll explore how Amazon’s grading system works and how it contributes to both consumer satisfaction and profitability for your company. These platforms not only provide customers with affordable options but also support suppliers and manufacturers in reducing excess inventory.

Electronics 52

Electronics Manufacturing Agency Marketing 52

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers.

Manufacturing 59

Manufacturing Retail Impressions Electronics 59

Single Grain

MAY 7, 2025

On the contrary, heritage fashion brands can change manufacturing to accommodate tariffs and other economic disruptions, such as switching to a “U.S. Work with the leading digital marketing agency to find the most effective historical assets that align with your brand’s vision. Made” strategy for American consumers.

Fashion 52

Fashion Communications Marketing Manufacturing 52

Martech

JUNE 24, 2025

Brand teams are now working with creative and media agencies to develop campaigns that tell stories, spark emotion and reinforce brand positioning. It also made headlines late last year by acquiring low-cost TV manufacturer Vizio. This evolution also raises the bar for creative.

Retail 75

Retail Media Audience Conversion 75

Single Grain

JULY 19, 2025

Overall, they offer intelligence across the entire product lifecycle, specifically in manufacturing, processing, design, and operation. If you’re struggling to build digital twin product demos that help you accomplish your business goals, work with the leading marketing agency that specializes in leveraging cutting-edge technologies.

Conversion Rate 52

Conversion Rate Conversion ROI Manufacturing 52

Single Grain

JULY 10, 2025

Manufacturing companies have adopted edge CRO analytics to enhance operational efficiency. Work with the leading CRO agency to develop a data-driven strategy that leverages cutting-edge technology for measurable growth. Ready to explore how edge CRO analytics can accelerate your conversion optimization results?

A/B Testing 52

A/B Testing Conversion Rate Conversion GDPR 52

VideoWeek

JULY 25, 2025

As was the case with the Federal Trade Commission’s approval of agency group Omnicom’s merger with Interpublic Group, there are clear political notes to the commitments Skydance has agreed to. Ninety percent of UK indies say they are already collaborating with other agencies, according to SBS’s data.

Media 52

Media Entertainment Agency Ad Tech 52

VideoWeek

APRIL 30, 2025

I think in agency groups, silos can sometimes be a barrier; in some agencies it’s an AV team buying CTV, sometimes it’s a digital team. I think agencies are pretty well equipped and clued up on FAST versus SVOD versus BVOD – some more than others. And so they tend to do more of what they already know.

Entertainment 52

Entertainment Audience Media Retail 52

Adweek

JULY 16, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service With 160 million U.S. HP remains one of the biggest manufacturers of personal computers, but Apple’s growth is cutting into its market share.

Manufacturing 294

Manufacturing Retail Media Ad network 294

VideoWeek

MARCH 14, 2025

The Trade Desks First CTV OS Client Sonos Abandons its Hardware Plans Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. Dentsu was appointed to Heineken’s global media agency roster back in 2016.

Food 52

Food Ad Tech Media Agency 52

Single Grain

APRIL 20, 2025

For products manufactured domestically, test “Made in the USA” messaging to attract consumers seeking to avoid tariff-impacted goods. As Jason Landro, co-CEO of digital marketing agency Nectar, advises: “Focus on improving your conversion rates. Attempt to increase click-through rates.”

Marketing 52

Marketing CPC Conversion Rate Click Through Rate 52

VideoWeek

APRIL 17, 2025

The claim, filed by competition law expert Or Brook on behalf of thousands of businesses, seeks damages of up to 5 billion, alleging that Google has shut out competition through exclusive contracts with device manufacturers, enabling the search giant to inflate ad prices. percent year-on-year. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech Media Food 52

Rob Campbell

FEBRUARY 19, 2025

One of the things I find hilarious about a lot of strategists, agencies and companies is how they talk about their openness towards innovation, but do all they can to maintain the status quo. In essence, Prius was a happy accident of timing rather than forward planning.

Manufacturing 62

Manufacturing Agency Marketing Advertising 62

Adweek

JULY 16, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence Delta to Increase AI Use in Determining Airfares The airline is working toward eliminating static pricing altogether Delta is partnering with Fetcherr in rolling out its AI flight pricing strategy.

Manufacturing 282

Manufacturing Media Agency Marketing 282

VideoWeek

MAY 20, 2025

the same time, Apple’s stock price was hit particularly hard by Donald Trump’s initial tariff announcements, given the firm’s reliance on Chinese manufacturing, while investors appear sceptical over itsAI strategy. TV RTL stock jumped on Thursday after the media groupforecast full-year revenue growth of 3 percent YoY.

Ad Tech 52

Ad Tech Manufacturing Agency Advertising 52

Single Grain

APRIL 29, 2025

Our conversion rate optimization agency has found that addressing these technical trust factors can improve not only rankings but also conversion rates by up to 27%. Include original photos : Feature your own images rather than manufacturer stock photos. Ensure mobile responsiveness : Provide seamless experiences regardless of device.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Adweek

JULY 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Brands Americans Are Losing Interest in Buying US-Made Goods Morning Consult finds only 40% of Americans would pay a premium for U.S. If Morning Consult’s figures are right, then the goal of returning manufacturing to the U.S. made goods.

Manufacturing 226

Manufacturing Food Media Marketing 226

Adweek

JULY 21, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Brands After Losing Her Dog to Cancer, Brooke Shields Is Out With a Pet Wellness Collection After a lifetime before the camera, shes promoting a product that isnt about me. million followers.

Manufacturing 165

Manufacturing Food Education Media 165

Adweek

OCTOBER 26, 2022

HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers. Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged.

Agency 246

Agency Data Management Platform Manufacturing Media 246

Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”

Agency 262

Agency Manufacturing Advertising Marketing 262

Fuel Lines

OCTOBER 5, 2017

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.

Agency 265

Agency Manufacturing Audience Communications 265

Adweek

MARCH 25, 2024

The agency has launched "Get Comfortable," a bold new campaign for the U.K's largest toilet roll manufacturer that wants to encourage. It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows it doesn't have to be dirty work.

Manufacturing 325

Manufacturing Agency 325

Fuel Lines

OCTOBER 18, 2012

Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time” Each said they had no more time to give their schedules were overloaded. To top it off, for most, all of this busyness isn’t effectively creating new business opportunities for the agency.

Agency 277

Agency Media Audience Manufacturing 277

Fuel Lines

MARCH 28, 2019

Thought leadership influences prospects to help agencies win,?retain That’s why the average Fortune 500 Company has 17 agency relationships. ADWEEK proclaims it to be the the new secret weapon for agency executives to land new business. Why is content marketing not working for agency new business?

Agency 237

Agency Manufacturing Food Marketing 237

Fuel Lines

FEBRUARY 7, 2018

I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. For over ten years, I’ve recommended creating a niche blog for agency new business and have helped create over 300 personal blogs for agency principals. Create a Niche Blog.

Audience 229

Audience Agency Communications Media 229

Adweek

FEBRUARY 19, 2025

Bob Evans Farms has hired Colle McVoy as its media agency of record. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement team.

Media 247

Media Manufacturing Food Agency 247

Adweek

JANUARY 19, 2023

And no, it's not by a high-end designer house or, as was the case not long ago, a car manufacturer. To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a. There's a new scent in town. This new fragrance comes courtesy of the Florida Lottery.

Manufacturing 279

Manufacturing Agency 279

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Most agencies weren’t even participating. They thought it was only a fad fueled by the recession and that it would blow over when the economy came back and agency life would return to normal. Learn to Be of Value.

Agency 238

Agency Communications Audience Manufacturing 238

Adweek

AUGUST 9, 2022

Manufacturers such as Harley-Davidson have in recent years reported falling sales amid an aging demographic. based agency New Commercial Arts (NCA), aims to attract a younger, more. Motorcycling has a dusty image, seen by some people as an older man's hobby. Motorcycle brand Royal Enfield wants to change that.

Manufacturing 246

Manufacturing Agency 246

Adweek

NOVEMBER 21, 2022

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record.

Electronics 246

Electronics Manufacturing Advertising Media 246