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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 60
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Digital Marketing Consulting

AdvertiseMint

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. This costs far less than agencies needing high $5K+ monthly retainers that limit small businesses.

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Prioritize results with this failproof website planning process

Martech

We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked). Research your online competition and understand the SEO and other digital marketing efforts required to make this new website a success.

SEO 97
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‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion

Digiday

That’s the quick take on why independent agency Brainlabs acquired influencer marketing agency Fanbytes for an undisclosed amount in May. Remember that in the last few weeks (and months), WPP acquired e-commerce agency Corebiz and We Are Social acquired above-the-line agency Metta Communications in Hong Kong.

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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. It fully focuses on inbound campaigns powered by content marketing and SEO. When your marketing and sales teams work together to scale content and SEO wins, HubSpot ties it all out of the box. Automation software tracks everything.

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Getting started with the Google Analytics 4 Property

Ad Ops Hero

See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. For most businesses, predictive analytics can significantly impact retargeting campaigns. For example, you can create segments on all conversion events that occurred in a particular location. What can you expect?

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75+ CRO Statistics That’ll Help You Increase Sales in 2023

Single Grain

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.