‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn
Digiday
AUGUST 30, 2022
As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.
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