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How to Build Cookieless Retargeting Strategies That Work

Single Grain

Cookieless retargeting strategies come with both challenges and opportunities. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work. Advertisers should use these cookieless retargeting strategies simultaneously for the best results.

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The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94
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Customer Journey Models That Generated 341% More Conversions

Single Grain

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

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The Ultimate Guide to Building a High-Ticket Agency Funnel in 2025

Single Grain

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

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How smarter measurement can fix marketing’s performance trap

Martech

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. Weve created false trade-offs, where brand investment is seen as a nice-to-have because it doesnt show up in the same dashboards as conversion campaigns. The result?

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

Then, of course, almost all advertising platforms today provide retargeting capabilities to reach prospects who have already shown interest in a product, service or brand. Post-click personalization and conversion technologies have been seriously lagging. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

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How B2B TikTok Lead Generation Drives 1.8x Better Results

Single Grain

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.