Single Grain

JULY 7, 2025

When evaluating TikTok’s advertising value, three key metrics tell the most compelling story: Conversion rates: TikTok ads conversion rates average between 1.1% Engagement metrics: The platform’s average click-through rate (CTR) stands at 0.84% according to Lebesgue , demonstrating solid audience engagement.

ROI 52

ROI Conversion Rate CPM Click Through Rate 52

Single Grain

JULY 1, 2025

Industry benchmarks from 2024 reveal consistently superior performance across key metrics: Metric Conversation Ads Traditional LinkedIn Ads Email Marketing Open Rate 57% N/A 15-25% Click-Through Rate 3% 0.44% 2-3% Cost Per Lead $98 $201 Varies However, the real story unfolds when examining real-world ROI data.

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

AdvertiseMint

JANUARY 22, 2025

Crafting effective TikTok ads requires an understanding of both the platforms unique characteristics and also the use of a TikTok advertising agency. Use these tools to ensure your ads reach the right audience at the optimal time, thereby increasing engagement and conversion rates.

Conversion Rate 52

Conversion Rate Click Through Rate Audience Conversion 52

Single Grain

MAY 13, 2025

Interactive and personalized experiences have evolved beyond basic customization to leverage behavioral data, contextual signals, and predictive analytics that adapt in real-time, resulting in 4x higher click-through rates when implemented effectively. 93% of consumers find UGC helpful when making purchase decisions.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Single Grain

JUNE 16, 2025

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. higher click-through rate compared to traditional cookie-based campaigns by forecasting user intent from first-party behavioral signals.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Digiday

APRIL 30, 2025

01 Advertisers weigh a range of metrics from impressions to sales to gauge streaming campaign success As streaming services continue to rival linear TV for audience share, brands and agencies are eager to measure the success of the campaigns theyre running on ad-supported streaming platforms.

Click Through Rate 73

Click Through Rate Impressions Marketing Audience 73

Marketing Dive

JULY 7, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Roblox continues to attract the attention of digital marketers, including via partnerships with agency holding group WPP and e-commerce platform Shopify.

Cookies 86

Cookies Entertainment Click Through Rate Agency 86

Single Grain

MAY 12, 2025

Work with the leading Reddit marketing agency Leverage Subreddit-Specific Strategies Each subreddit has unique norms, language, and rules. Research thoroughly before posting: Read the subreddit’s rules and wiki (if available).

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

AdvertiseMint

JANUARY 6, 2025

Beta testing new advertising features on TikTok can be a game-changer for businesses and TikTok advertising agencies looking to stay ahead of the competition. This article will walk you through the steps to efficiently beta test new TikTok advertising features, ensuring a robust ad strategy.

Advertising 52

Advertising Click Through Rate Audience Impressions 52

Single Grain

MAY 5, 2025

These principles explain why logos like FedEx (with its hidden arrow created through negative space) create such lasting impressions. Track metrics like attention time, click-through rates, and conversion to understand which applications of geometry perform best.

Communications 52

Communications Conversion Rate A/B Testing Click Through Rate 52

Single Grain

APRIL 20, 2025

Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. Focus on Conversion Rate Optimization As Jason Landro, co-CEO of digital marketing agency Nectar, advises: “Focus on improving your conversion rates.

Marketing 52

Marketing SEO Conversion Rate CPC 52

Ad Monsters

MARCH 13, 2025

Agencies are pushing buyers into curated deals. If publishers are expected to expose their inventory data, why arent agencies held to the same standard with their buy-side margins? A click-through rate has never been truly correlated with a business outcome, said Estes. But curation isnt inherently bad.

Media 59

Media Click Through Rate Audience Impressions 59

Single Grain

MAY 2, 2025

Combining AEO and SEO boosts performance, with 14% higher click-through rates seen in hybrid approaches compared to traditional SEO. SEO success is typically measured through metrics like organic traffic volume, keyword rankings, and domain authority.

SEO 52

SEO Click Through Rate Conversion Marketing 52

Single Grain

JANUARY 8, 2025

If you’re looking for help from an agency in scaling your ABM strategy, connect with our team at Single Grain. Key metrics to track include: Engagement: Time spent on content, email click-through rates, and ad impressions. Customer retention: Churn rate and upsell opportunities.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

APRIL 29, 2025

Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. Over the past couple of years, Google used credibility as one of the major ranking factors. What does this mean for businesses?

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Single Grain

APRIL 27, 2025

With users daily scrolling through countless content, static images and text alone often fail to make a lasting impression. “In a world where digital content rules the marketing landscape, videos can increase website traffic by an impressive 157%,” notes a recent study by Ideal Insight.

Marketing 52

Marketing A/B Testing Conversion Rate Audience 52

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 91

Click Through Rate Demand Side Platform Agency Media 91

Digiday

MAY 8, 2024

Impressions and engagement are standout metrics to gauge campaign success Brands and agencies consider a range of metrics to measure the success of the campaigns they’re running on ad-supported streaming platforms — everything from engagement/watch time to impressions to click-through rates.

Click Through Rate 89

Click Through Rate Impressions Advertising Ad Targeting 89

Single Grain

MARCH 10, 2017

Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. You can see what the click-through rate is on the search result pages.

Click Through Rate 74

Click Through Rate Marketing Impressions SEO 74

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JUNE 2, 2023

Work With Us Google Website Traffic: What the Data Shows Peter Caputa , CEO of Databox, a company that compiles a lot of data from different companies, posted this on LinkedIn a few days ago: This is the image he posted: He goes on to sum up: Search impressions up. Clicks up too, but not as much. Click-through rate down.

Click Through Rate 98

Click Through Rate SEO Impressions Audience 98

Digiday

APRIL 2, 2024

Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. For the new Best Emerging Technology Campaign category, specialty retailer Party City and agency partner 22squared are winners for their new PartyAI solution.

Click Through Rate 66

Click Through Rate Media Retail Impressions 66

Martech

JANUARY 9, 2024

Engaging through an agency or management team Agencies are a viable option for teams with abundant resources and limited time to directly manage negotiations, as they can handle contracts and logistical details efficiently. Keep things simple. Don’t forget the legal bits.

Marketing 137

Marketing Audience Click Through Rate Conversion 137

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. Marketers, publishers and adtech partners all will be looking to more meaningful signs of engagement, including attention metrics.

Media 134

Media Advertising Click Through Rate Machine Learning 134

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Martech

NOVEMBER 22, 2023

A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. We also managed to close four times more deals since June and reach a 15% average month-to-month growth of the new deals coming from pay-per-click (PPC) ads.

Conversion Rate 123

Conversion Rate Advertising CPC CPA 123

AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them. The formula for CTR is as follows: CTR = (Number of Clicks / Number of Impressions) x 100.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

AdvertiseMint

JULY 3, 2023

Formula: Total cost/ Total click Billing: By clicks Best for Sales campaigns, traffic, app installs, profile visits CPM: $10 The starting price for CPM is $10 , corresponding to the cost of one thousand impressions. After all, hiring a graphic designer or an agency costs more money. CPM stands for cost per mile.

CPC 59

CPC CPM Click Through Rate Impressions 59

Single Grain

JULY 31, 2019

In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% The 19-day ad campaign was an instant hit that saw a 73% higher click-through rate than in its past Instagram ads and a 4-point rise in message association.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

MARCH 23, 2022

Most importantly, what should you be looking for to determine the agency that best fits you and your business' goals? In this comprehensive guide to 2022's best SEO agencies, we'll do the legwork for you and let you decide. TABLE OF CONTENTS: ↓ What Is an SEO Agency? How to Choose the Best SEO Agency. link-building.

SEO 52

SEO Agency Conversion Click Through Rate 52

AdvertiseMint

AUGUST 13, 2023

This can increase costs per click (CPC) or impression (CPM). Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. TikTok’s click-through rate is 9% for in-feed ads. per click.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Single Grain

MAY 11, 2023

Comprehensive e-commerce SEO audits cover different categories, such as: Technical SEO Keyword usage Content On-page SEO elements Backlinks If you go through an SEO agency for the audit, they provide an e-commerce SEO audit checklist and perform a walk-through of the findings. What Is Included in an E-commerce Website SEO Audit?

SEO 107

SEO Conversion Rate Conversion Click Through Rate 107

Ad Ops Hero

JANUARY 25, 2021

Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign. Counting the impression doesn’t mean that the ad has viewed by the visitor of the web page, it means that the ad has rendered on the ad slot.

CPC 52

CPC CPL Advertising CPM 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. AdMob Google-owned network serving over 200 billion ad requests monthly, with features like cross-selling other apps, direct deals with advertisers, and auto-updates through Google Play services. Offers access to ad agencies, demand-side platforms, and premium ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

SEPTEMBER 17, 2019

Time in view : “Time-in-view is the average duration that a viewable impression remained in view. Time in view : “Time-in-view is the average duration that a viewable impression remained in view. This average does not include impressions that were not viewable according to the MRC standard in the calculation.” In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52