VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Smart-Hub

OCTOBER 15, 2023

As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Recruitment agencies, software resellers, and other relevant companies can sell this product under their own branding and enhance their catalogs. For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

NOVEMBER 17, 2023

Nonetheless, t his marks another transparency issue for YouTube following a pair of damning reports by Adalytics, while agencies remain concerned by the company’s decision to trade on its own co-viewing data next year. Read on VideoWeek. Jezebel Closes After 16 Years Jezebel, the women’s news site, has shut down after 16 years.

Media 98

Media Cookies Affiliates Agency 98

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Diverse Audiences Driving OTT Growth. The Week For Agencies.

eCommerce 52

eCommerce Cookies GDPR Media 52

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. million consumers.

Marketing 64

Marketing GDPR Shipping Fashion 64

Single Grain

AUGUST 27, 2019

The Email Marketer’s 4-Step Guide to GDPR Compliance. Getting Inside the Mind of Your Target Audience. First, though, let’s get inside the mind of your target audience. I’ve amended the copy to be a potential for an agency who helps lead generation for brands with PPC. 1) Understand t he Psychology of the Prospect.

Banner 103

Banner ROI Conversion Audience 103

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. General Mills.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Prioritize and target audiences. Reduced costs.

Marketing 106

Marketing ROI Audience GDPR 106

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126