VideoWeek

MAY 10, 2024

The UK could invest in a more efficient DTT service, which could be sustained if audience numbers for DTT were supported with new equipment and more efficient broadcasting signals. These tools will enable advertisers to use their first-party data to reach audiences which Raptive has access to. Ofcom recommended three strategies.

Retail 52

Retail Ad Tech Media eCommerce 52

AdvertiseMint

NOVEMBER 7, 2023

User generated content (UGC) refers to any content—be it videos, images, text, reviews, and more—created by individuals rather than by companies, brands, or creators who are officially affiliated with those entities. Expands Reach: Every piece of UGC, be it a review or a photo, has the potential to reach new audiences. They share it.

SEO 52

SEO eCommerce Media Audience 52

Lemonads

JUNE 28, 2020

Better yet, they typically have higher click-rates than traditional ads since they are more subtle to consumers, so native ads usually have a much better ROI than their traditional counterparts. It’s important that the content stays audience-oriented and to think of the community first. Always remember to put your audience first.

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

Single Grain

FEBRUARY 22, 2023

Influencer marketing routinely enjoys an ROI of up to 11X. For that reason, 60% of marketers agree that influencer marketing has a higher ROI than traditional advertising. Or maybe you provide them with an exclusive promo code just for their audience.

Marketing 64

Marketing ROI Media Audience 64

Single Grain

JULY 6, 2023

It details the actions your business will take to promote its products or services to its target audience. Here are some of the key elements that you might find in a promotional plan: Objective : Clear, specific goals that the promotion seeks to achieve, such as increasing product awareness, driving sales, or attracting a new audience.

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Therefore, data analytics allows marketers to design effective marketing funnels with the highest ROI. Google Analytics for Content Marketing: How to Track and Improve Your ROI. Top 8 Analytics Agencies.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

JULY 1, 2019

A low ROI isn’t just a vanity metric. It might be time to switch off your poorly performing advertising campaigns in favor of affiliate marketing. One report found that 16% of all online orders are generated through affiliate marketing. One report found that 16% of all online orders are generated through affiliate marketing.

Affiliates 89

Affiliates Marketing Cookies Banner 89

Single Grain

OCTOBER 14, 2019

Nike’s audience is versatile. So to speak to their target audience in the same language, Nike’s ad campaigns uses a voice to which their consumers are likely to respond. " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Audience Research.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

FEBRUARY 22, 2024

It’s also about setting clear and measurable goals that align with your business objectives, understanding your target audience, and, as always, keeping an eye on your competition. Identifying Target Audience Knowing your audience is key. Let’s explore these components further. Where do you find the necessary data?

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JANUARY 2, 2024

From choosing which social media sites to focus on, to developing a rhythm of content that resonates with each platform’s audience, it’s no surprise that social media marketing can get overwhelming. After all, if they aren’t, then they’re passing up potential audience exposure, right? So, where do you start?

Media 52

Media Audience Education Entertainment 52

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. They’re still unsure that the ROI of cold emails is worthwhile. Show your expertise.

Banner 103

Banner ROI Conversion Audience 103