Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. In some ways, this is a very exciting development.

Advertising 105

Advertising Media Social Advertising Non-Profit 105

AdGlow

DECEMBER 17, 2018

In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year. What does 2019 have in store for the marketer of the future?

Social Advertising 52

Social Advertising Advertising Marketing 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

DECEMBER 20, 2024

Few innovations have sustained as much buzz in the advertising industry of late. To help advertisers navigate this complexity and prepare for 2025, weve rounded up all the resources we published on artificial intelligence this year. But how do advertisers really feel about the technology? With 82.4%

Machine Learning 96

Machine Learning Agency Advertising Media 96

Digiday

OCTOBER 12, 2022

Now, 25 years later, Microsoft is a key part of Meta’s big metaverse bet as the struggling social network looks to find enterprise clients to replace slowing revenue growth from advertising. VR beyond advertising. Autodesk is adding ways for architects and designers to review 3D models.

Social Advertising 71

Social Advertising Advertising Healthcare Education 71

AdGlow

JANUARY 10, 2019

Are you struggling to stick to your diet? Already regretting signing up for that 12 month membership at the gym? Most new year's resolutions are notoriously difficult to stick to. Who wants to lose weight anyway?

Social Advertising 52

Social Advertising Advertising 52

Digiday

AUGUST 1, 2024

Despite warnings of an impending AI downturn, companies have been ramping up advertising to help market various AI products and services. According to MediaRadar, TV advertising accounted for 54% of all AI-related ad spend. The remaining 7% was a mix of print, native, OTT, and mobile advertising.

Advertising 93

Advertising Social Advertising Marketing Media 93

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) Members from the U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Conversion Rate 120

Conversion Rate Advertising CPC CPA 120

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

APRIL 3, 2023

In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy. As of January 2023, almost 60% of the global population uses social media, averaging 2.5 Thankfully, social media can be one of the best places to do that.

Media 98

Media Advertising Retargeting Brand Awareness 98

Basis

SEPTEMBER 20, 2023

While the platform is sometimes dismissed a non-essential advertising channel, brands looking to reach younger audiences —as well as those seeking to be at the forefront of augmented reality (AR)- and metaverse-related activations—would do well to keep an eye on Snapchat. So, does that mean advertisers should ignore Snapchat?

Advertising 98

Advertising Marketing Pop-Up Audience 98

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. Automating social ad production. TikTok or Reels?

Media 98

Media Advertising ROI Entertainment 98

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads. lead-to-win ratio. Yes, you read that right.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Martech Series

JULY 28, 2022

SAM Business Portal allows for direct purchase of augmented reality (AR) immersive advertising and metaverse land that is superimposed right onto the physical world where life happens. The post Spotselfie Announces Disruptive Technology in Social Metaverse Advertising & Digital Real Estate Ownership appeared first on MarTech Series.

Real Estate 81

Real Estate Advertising Social Advertising MarTech 81

Basis

MAY 24, 2023

The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout? That's Connected TV's older sibling, Video.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. Does advertising on Reddit makes sense for all brands?

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

AdExchanger

SEPTEMBER 13, 2022

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Social Advertising 117

Social Advertising Retail Media Advertising 117

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 89

Social Advertising Marketing MarTech Advertising 89

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. Don’t make ads, make TikToks.”.

Advertising 98

Advertising Education Media Affiliates 98

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 98

Advertising Impressions CPM Cookies 98

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? Because of that, more advertisers are investing in Instagram ads.

Media 73

Media Advertising A/B Testing Education 73

Martech

MAY 13, 2024

Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Digital leads paid media. Digital got the lion’s share of paid media, taking 57.1% of budgets this year, up from 54.9% Among offline channels, the top categories were event marketing (17.1%), sponsorship (16.4%) and TV (16%).

MarTech 120

MarTech Display Advertising Social Advertising Media 120

Digiday

SEPTEMBER 30, 2022

“I’ve been in retail for over 30 years, and while it hasn’t gone completely back to traditional advertising, the funnel is alive again. million on advertising; the company spent $4.7 million on advertising throughout 2021. We’re still in performance marketing, but we’re exploring and testing across all the platforms.”.

Advertising 69

Advertising Marketing Retail Affiliates 69

MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. Video overall was the most popular format for digital advertising, making up a 68% share. But how do the two channels stack up when it comes to performance?

Retail 98

Retail Impressions Video Ads Social Advertising 98

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Advertising 52

Advertising Media ROI Brand Awareness 52

MNTN

JUNE 27, 2022

Eric will be sharing more insights into making the jump from social advertising to CTV with Ascent. One of the benefits of social advertising is the real-time reporting that allows for mid-campaign optimizations. Below is just one of his tips for managing CTV campaigns. Register now to get his exclusive insights.

Marketing 98

Marketing Retargeting Social Advertising Audience 98

More About Advertising

DECEMBER 4, 2017

Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Desert Island Ads What I’m about to show you is a list of ads I love, but would NOT bring to (what I imagine is) a remote, jungle island with cocktail service and nothing else.

Social Advertising 75

Social Advertising Agency Advertising 75

Martech

DECEMBER 15, 2021

“A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey,” said Kara DeGeorgis, Theorem Art Director. Theorem develops content based on brand assets which is then tested and optimized. Why we care.

A/B Testing 101

A/B Testing Social Advertising MarTech Media 101

Martech

JUNE 10, 2024

Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation For most, the channel mix means social advertising, search engine marketing, video marketing and account-based marketing.

Marketing 95

Marketing Audience Social Advertising MarTech 95

Martech

MARCH 31, 2022

In this week’s earnings call , Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. The resulting digital media presence is a tempting opportunity for advertisers. Why we care. Processing.Please wait. Expanded touchpoints.

Retail 101

Retail Ad network Social Advertising Advertising 101

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

AdvertiseMint

JUNE 27, 2023

Are you ready to grow your business through Facebook advertising but don’t know where to start? After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising. This blog post will help you find a good agency for Facebook advertising.

Agency 59

Agency Advertising ROI A/B Testing 59

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

JANUARY 7, 2025

US media giant Comcast has announced the launch of Universal Ads, a new buy-side offering which it says will give advertisers of all sizes access to TV inventory across many of America’s largest providers, including NBCUniversal, Warner Bros. Discovery, Paramount, Fox Corporation, and Roku.

Media 52

Media Advertising Ad Tech Social Advertising 52

Digiday

MARCH 17, 2024

House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If

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Agency Media Social Advertising Advertising 86