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Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Smaller platforms.
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Videoad pricing sharply rose as the elections came to a close.
Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital videoads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026.
Flexible Pricing (CPM, CPC, etc.) AI VideoAd Creation with Waymark No video editing skills? With our new AI-powered video builder, you can create stunning, on-brand videoads right inside ADvendio. Native Ad Preview Say goodbye to the guessing game. Less stress, more efficiency. No problem.
OTT advertising isn’t some distant trend; it’s the new baseline. streaming TV ad spend is expected to clear $30 billion, officially positioning OTT as a pillar of performance marketing. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers.
Brand spend on mobile app has grown significantly, the value of SDKs to both publishers and advertisers has continued to increase, and video continues to dominate as the most valuable and in-demand ad format – especially as brand budgets scale and creative becomes more sophisticated.
Here’s a detailed summary of what we’ve been up to during this first quarter: Industry Events This quarter, we had the pleasure of attending multiple events in the advertising technology sector. CES marks the year’s official start for those of us in the ad-tech space. Flexible Pricing (CPM, CPC, etc.)
Published June 10, 2025 Peter Adams Senior Reporter post share post print email license Amazon is making its generative AI-powered video generator available to all U.S. advertisers after implementing several upgrades to the tech. advertisers on the e-commerce platform. You see the quality curve that we’re on.
Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital videoad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a videoad strategy is highly beneficial.
What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? Why Use CPM?
“We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. He wanted to increase videoad revenue by taking full control of Jagran’s videoad serving infrastructure. . Any drops in CPM that occurred were never satisfactorily explained to them.
Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.
Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.
They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach.
The CPM pricing model is a firm favorite among digital publishers, with good reason. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM? How to Calculate CPMCPM is calculated by dividing the total ad spend by impressions and multiplying by 1,000.
While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.
Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic VideoAdvertising? Need a refresher?
Programmatic videoadvertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.
Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. CPM is one among them. What Is CPM? How Is CPM Calculated?
Share Tweet Share The digital advertising ecosystem is full of acronyms. So obviously, you often face nail-biting moments when you see different metrics being used to measure the performance of your online advertising campaigns. This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM.
Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?
Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?
This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream videoadvertising affects the online videoadvertising marketplace. WTF is the difference between in-stream and out-stream videoads? In-stream vs. out-stream. In-stream vs. out-stream.
With such a high percentage of viewer screen time, videoad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is VideoAd Monetization? FAQ What Is VideoAd Monetization? FAQ What Is VideoAd Monetization?
Videoad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple videoad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream VideoAds?
For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.
Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45
What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Mobile Ad Formats.
By using SeenThis’ adaptive streaming solution, LATAM Airlines reduced CPU across all key markets by as much as 83% — while also using less data, saving energy, and avoiding unnecessary CO2 emissions stemming from digital advertising. Our technology loads instantly and minimises unnecessary data transfer.
New players entering the CTV and streaming TV advertising game must overcome specific roadblocks. From low inventory prices and a limited viewership base to few partnerships with premium advertisers, it can take a long time before your expenses pay off and you enter the growth stage. But the good news?
Online video content is booming, and so are videoads. Moreover, as digital videoadvertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. VideoAd Monetization: What Is it? Let’s kick things off by understanding videoad monetization.
While the popularity of digital videoadvertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward videoad networks as their main ad providers. What to Look for in a VideoAd Network?
In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.
Step 5: Check your Ad Exchange order and line items to make sure all the active ad units are targeted. Step 6: Check the CPM floors across all ad networks. A high CPM floor could restrict the ability of the lower-paying advertisers to bid for your inventory. Missing passback behind non-100% fill ad network.
How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.
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Videoads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.
As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.
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