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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Smaller platforms.

CPM 117
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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

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Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital video ads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026.

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ADvendio Spring ’25 Release: New Features and Enhancements

Advendio

Flexible Pricing (CPM, CPC, etc.) AI Video Ad Creation with Waymark No video editing skills? With our new AI-powered video builder, you can create stunning, on-brand video ads right inside ADvendio. Native Ad Preview Say goodbye to the guessing game. Less stress, more efficiency. No problem.

CPC 52
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT advertising isn’t some distant trend; it’s the new baseline. streaming TV ad spend is expected to clear $30 billion, officially positioning OTT as a pillar of performance marketing. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers.

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

Brand spend on mobile app has grown significantly, the value of SDKs to both publishers and advertisers has continued to increase, and video continues to dominate as the most valuable and in-demand ad format – especially as brand budgets scale and creative becomes more sophisticated.

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Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

Marketing Dive

By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.