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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Where to find them: Email marketing platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud). Salesforce, HubSpot), Marketing Automation Platforms (e.g., Measuring the conversion rate from those clicks (e.g.,

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TV Advertising Campaigns: How Television Marketing Works (2025)

MNTN

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? There are two main types of TV marketing.

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Google Ads to deprecate enhanced CPC for search and display ads

Martech

However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. First seen.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?

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Google Ads rolls out AI Max search match type

Martech

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. That data includes critical metrics like ROAS, CPA, CPC, and revenue. How to find it. Why we care. Part of a broader beta rollout. The bottom line.

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