Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

Machine Learning 117

Machine Learning Conversion Geo targeting Audience 117

Lemonads

MAY 22, 2020

CPA Network vs Direct Advertiser - Which one is better? And one of the key benefits of becoming an advertiser through an affiliate network is the number of opportunities this opens up, alongside the ease of getting started. Why use CPA networks when you are an advertiser? How are you going to sign up affiliates?

Affiliates 52

Affiliates CPA Advertising Machine Learning 52

Single Grain

DECEMBER 20, 2019

If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. 15% of all searches have never been searched before on Google.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. In this post, we’ll break down the complexities of CPA optimization and show you six effective methods to lower your cost per acquisition.

CPA 52

CPA A/B Testing Machine Learning Conversion 52

Single Grain

JULY 21, 2021

Google also modifies its advertising platform, not to penalize its users but to empower them. In this article, you will learn about the latest changes Google has made to its advertising platform, what they mean to you, and how you can use them to acquire customers more effectively. Book My Free Google Ads Consultation.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Set bids to get as many conversions as possible at a set target CPA.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Monetize More

FEBRUARY 26, 2023

Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions. When is CPM useful for publishers?

CPM 98

CPM Impressions Viewability Click Through Rate 98

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook. The potential reach of advertising for Facebook is 1.9

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 97

CPM Impressions Ad Exchange Demand Side Platform 97

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Let’s begin! Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance.

Advertising 52

Advertising Ad Exchange Conversion Rate Click Through Rate 52

Lemonads

SEPTEMBER 27, 2020

We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members. Below, we’ve put together a list of the best anti-fraud tools for digital advertising in 2021 to help advertisers, publishers, and all other stakeholders protect their marketing resources.

Advertising 52

Advertising Machine Learning GDPR CPL 52

Single Grain

AUGUST 8, 2023

The goal is to maximize the return on investment (ROI) for your advertising budget. When you run an ad on Google, you compete with other advertisers to show your ad to people searching for relevant keywords or browsing websites related to your business. A bid is the amount you’re willing to pay for each click on your ad.

Machine Learning 52

Machine Learning CPC CPA Conversion 52

Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. When advertisers end up paying for fraudulent conversions, it creates an imbalance that affects publishers, networks, and technology providers alike. In this week’s fraud detection tool review , we will go over Forensiq by Impact.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now. hide ] What Is a Programmatic Advertising Platform? How Do Programmatic Advertising Platforms Work?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Flashtalking by Mediaocean

NOVEMBER 16, 2021

Mediaocean, the mission-critical platform for omnichannel advertising, has announced that I-COM Global has recognized it as a winner in the Identity Solution Category for the global data community's Data Creativity Awards. The Flashtalking by Mediaocean solution presents a path forward for omnichannel advertising as cookies are deprecated.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Lemonads

JULY 14, 2020

In simple terms, ad fraud is already a major problem that affects all advertisers, publishers, and networks on a global scale. Furthermore, advertisers and networks have access to all transaction details for both accepted and rejected conversions.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. Here’s how to pick the right display advertising partner for your publishing business. Here’s how to pick the right display advertising partner for your publishing business. Clickadu Start Your Display Advertising Journey With Brid.TV

Ad network 52

Ad network CPC CPM CPA 52

YieldBird

JULY 5, 2024

Google AdWords , now known as Google Ads , is an online advertising platform by Google. Advertisers bid on keywords and pay each time their ad is clicked, using various ad formats like text, display, video, shopping, and app promotion ads. Automated Bidding Strategies: Target CPA: Bids for cost per acquisition. What is AdWords?

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

OpenX

AUGUST 28, 2024

In this exclusive Q&A, Caitlin Borgman, Chief Commercial Officer at ID5, sheds light on the digital advertising ecosystem and what a strategic partnership with OpenX means for the future. Read on to discover how this collaboration is set to drive innovation and value for both publishers and advertisers.

Machine Learning 52

Machine Learning CPA Audience Ad Tech 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

CPA 52

CPA Machine Learning Audience Conversion 52

Monetize More

MAY 8, 2023

When consumers browse their favorite content, the ad layouts presented rely on machine learning to show assets smoothly across all devices to help spark more customer interest with the least possible effort and time. Product feeds have expanded their availability to all Discovery advertisers.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

InMobi

SEPTEMBER 2, 2020

For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad campaigns, can drive key results for in-app marketing teams.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Lemonads

AUGUST 30, 2020

Whether you’re an advertiser or a publisher , if you landed here, you’re probably trying to understand if Revcontent can be a better bet rather than Taboola or vice versa. RevContent is often called the top growing native advertising platform since they are improving a lot! RevContent Vs Taboola! That’s right! It’s RevContent free?

CPM 52

CPM CPC Native Advertising CPA 52

AdvertiseMint

OCTOBER 21, 2023

This organic reach is essential to attract new users without the direct cost of advertising. Paid methods: Pay-per-click (PPC) ad campaigns: These are targeted advertising efforts where companies pay for every click their ad receives. By monitoring the CPA, companies can gauge the efficiency of their paid user acquisition efforts.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

APRIL 28, 2023

Currently, paid ads are based on a cost-per-click (CPC) model, where advertisers bid on specific keywords to appear at the top of the search results. With Project Magi, Google could switch to a cost-per-action (CPA) model, where advertisers only pay when a user completes a specific action, such as making a purchase.

SEO 52

SEO Conversion Machine Learning CPC 52

Single Grain

AUGUST 2, 2023

Google Project Magi : is an artificial intelligence search engine that uses a variety of AI techniques to understand natural language queries and provide more accurate and relevant search results: These techniques include: Machine learning (ML): ML is a field of computer science that deals with the development of algorithms that can learn from data.

SEO 52

SEO Conversion Machine Learning Audience 52

Digital Remedy

APRIL 13, 2023

Thanks to powerful data visualization tools, machine learning algorithms, and the ever-growing volume of available customer data, marketers now have access to a wealth of insights when it comes to understanding where each consumer interaction is coming from. Take an example that we recently worked on with a DTC e-commerce brand.

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52

Single Grain

DECEMBER 5, 2023

It does this by using algorithms, deep learning, vector embedding , machine learning, and data analytics to gain deeper insights into consumer behavior and preferences, which allows marketers to create more personalized and, therefore, more effective marketing campaigns. AdCreative.ai

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

Marketing 145

Marketing SEO Conversion Audience 145

Ad Wisey

AUGUST 15, 2023

Some lose this fight without even starting it – if you try and create a brand new Facebook campaign well into sales season, then, due to high number of competing offers, you’ll find it extremely hard for your ad to complete the learning phase – that is, get 30-50 conversions within a 14-day period.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98

VideoWeek

OCTOBER 4, 2024

In this week’s Week in Review: Europe’s top court tells Meta to minimise data use in targeted advertising, TF1 positions its streaming service as a full-funnel marketing platform, and Immediate launches a new-look first-party data offering. The closure will see Oracle’s advertising clients dispersed to rival companies.

Advertising 52

Advertising Ad Tech Agency Audience 52

Adtelligent

APRIL 4, 2025

This malware enables large-scale ad fraud, fake clicks, and scams that cost advertisers millions. As programmatic advertising grows, fraud detection struggles to keep up, making it easier for criminals to take advantage. Advertisers and publishers must stay alert and invest in better fraud protection to avoid wasting ad budgets.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

Basis

FEBRUARY 28, 2025

This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know. EXPERT POV: This news should be seen as a small confidence boost for advertisers previously worried about a TikTok ban. Advantage+ shopping).

Social Advertising 92

Social Advertising Advertising Conversion Media 92