getting-started-with-programmatic-advertising 
Basis
JUNE 3, 2022
Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. This is the first step to driving consumers through an action or purchase cycle. Objective 2: Traffic and Consideration.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Programmatic ad-buying.
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Ad Monsters
NOVEMBER 16, 2022
Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. He watched the transition of programmatic tech firsthand, including RTB, prebid, and client-side bidders from the very start. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles.
Lemonads
AUGUST 18, 2020
Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? Are you a publisher ? So, are you ready to discover it ?
Banner Flow
DECEMBER 7, 2016
It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business. Facebook Carousel Ads.
Lemonads
SEPTEMBER 10, 2020
Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!
MNTN
FEBRUARY 6, 2024
As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.
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