Remove Advertising Remove Click Through Rate Remove CPL Remove Retargeting
article thumbnail

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

Share Tweet Share The digital advertising ecosystem is full of acronyms. So obviously, you often face nail-biting moments when you see different metrics being used to measure the performance of your online advertising campaigns. Well, fret no more as we are here to your rescue. Why Is CPM Important for Publishers?

CPM 52
article thumbnail

8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

Work With Us 1) Buzzvil – Mastered Focus on a Particular Ad Placement for Clients Buzzvil, the South Korean mobile advertising company, specializes in lock-screen advertising to grow revenue for its clients. The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting. Don’t target members of LinkedIn Groups.

CPL 98
article thumbnail

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular.

article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

This model has been widely used in marketing and advertising for over a century. But, if they see or hear an advertisement for a cooling vest, they might have an “aha!” So, capturing people at this stage generally consists of outbound marketing or advertising. It stands for Attention, Interest, Desire and Action.

Marketing 105