eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers
Automatad Inc.
FEBRUARY 9, 2023
eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory.
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