Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting
Basis
JUNE 3, 2022
Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Recommended KPIs include: Cost-per-acquisition (CPA) Number of conversions Return on ad spend (ROAS), and Cost-per-verified walk-in.
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