Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ).

ROI 52

ROI CPA Marketing Conversion Rate 52

MNTN

JUNE 23, 2025

Artificial intelligence (AI) is redefining TV advertising , transforming static campaigns into dynamic, data-driven experiences. From real-time performance optimization to audience-level personalization, AI is reshaping how brands show up on screen. What Is AI in TV Advertising? Marketers are adopting AI to unlock: 1.

Advertising 52

Advertising Machine Learning Audience A/B Testing 52

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work.

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Retargeting Cookies Click Through Rate Control Group 52

MNTN

JUNE 23, 2025

Artificial intelligence (AI) is redefining TV advertising , transforming static campaigns into dynamic, data-driven experiences. From real-time performance optimization to audience-level personalization, AI is reshaping how brands show up on screen. What Is AI in TV Advertising? Marketers are adopting AI to unlock: 1.

Advertising 52

Advertising Machine Learning Audience A/B Testing 52

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

APRIL 3, 2025

Many marketers realize that short-term gains have come at the expense of long-term brand building. As noted in a previous MarTech article, advertisers are rediscovering the power of upper-funnel investment and learning how to build a business case for brand media using modern measurement methods. But the pendulum is swinging.

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Brand Lift Conversion Retargeting Finance 91

AdExchanger

JULY 22, 2025

For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus.

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Audience Brand Lift Advertising Media 73

VideoWeek

MARCH 31, 2025

Last week, CTV advertising company Sabio invited a group of media specialists from independent agencies to discuss the opportunities and challenges for indies investing in CTV. Can we run brand lift or conversion studies? We really value advanced measurement. Can we track impression to purchase?

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Agency Brand Lift Ad Server Audience 52

Exchange Wire

FEBRUARY 28, 2025

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UKs commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies.

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Brand Lift Agency Advertising 52

Basis

APRIL 28, 2025

As streaming viewership continues to rise and more households opt for connected TV (CTV) over traditional channels, advertisers are shifting dollars away from fixed linear commitments. This shift reflects how advertisers are increasingly embracing ad-supported streaming environments and dynamic, data-driven buying models.

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Brand Lift Advertising Video Ads Audience 77

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. A holistic approach to evaluating publishers When it comes to evaluating publishers, attention metrics alone cannot determine whether a publisher drives meaningful outcomes for advertisers.

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Audience Brand Lift Banner Video Ads 123

VideoWeek

JUNE 30, 2025

. “People think it’s always been bought this way, it’s always been the domain of the big brands who are buying through big agencies, we should leave that alone,” he comments. And for sports events, programmatic OOH can allow brands to pop up in the location of the event. We call it democratising the channel. .”

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Media Demand Side Platform Brand Lift Pop-Up 59

VideoWeek

FEBRUARY 28, 2025

Ek says it observed the accounts of 5,000 of its members who had opted out of personalised advertising on Meta services, and saw that targeted ads were still being run. After many years of success with native ads, it’s time to go after all of performance advertising, said Taboola CEO Adam Singolda.

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Media Marketing Agency Brand Lift 52

Ad Monsters

JANUARY 24, 2025

As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. For an excruciating 14 hours, consumers, content creators, and brands lamented TikTok’s loss. TikToks growing dominance, evidenced by $4.8

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119

VideoWeek

JUNE 13, 2025

The partnership allows advertisers on FreeWheel’s Streaming Hub to access ProSieben’s CTV and linear TV inventories via the DSP. We are thus meeting the central demands for technological harmonisation and international scalability of advertising campaigns. And Pharmaceutical companies are major ad spenders, particularly on TV.

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Media Pharmaceuticals Ad Tech Retail 52

Martech

MARCH 19, 2025

Dig deeper: Why we care about connected TV and OTT advertising Assessing CTVs impact on other digital channels Whether its paid search, SEO or paid social, CTV translates well into the KPIs of the channels it impacts. Maintaining CTV budgets can have a huge and positive effect on performance advertising assuming you know how to measure it.

SEO 100

SEO Brand Lift Conversion MarTech 100

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? What is a brand lift?

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Brand Lift Advertising Brand Awareness Control Group 105

AdExchanger

AUGUST 19, 2022

Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns. Continue reading » The post Brand Lift Matters, Even For PepsiCo appeared first on AdExchanger.

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Brand Lift Brand Awareness Food Media 108

Marketing Tech News

JULY 24, 2023

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Read more » The post Emotional digital ads drive brand lift and recall appeared first on Marketing Tech News.

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Brand Lift Advertising Marketing Media 98

AdExchanger

JULY 25, 2022

A similar shift is happening in traditional advertising and the way consumers build relationships with brands, writes Christian Dankl, co-founder of Precise TV. Today, advertisers have much more insight into specific, data-driven relationships between brands and consumers.

Brand Lift 104

Brand Lift Video Ads Advertising eCommerce 104

Exchange Wire

JUNE 10, 2024

DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data.

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Brand Lift Advertising 81

Martech Series

JULY 29, 2022

Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube. Media fragmentation has made it more challenging than ever to accurately measure advertising impact across all publishers and channels.

Brand Lift 98

Brand Lift Media ROI MarTech 98

Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

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Brand Lift Brand Awareness Impressions Finance 98

Digiday

FEBRUARY 14, 2023

There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find out if the ads actually worked. This helps advertisers focus on the nuances of what worked well for consumers, said Patrick Egan, Disqo’s director of research and insights.

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Brand Lift Audience Food Impressions 74

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

Advertising 135

Advertising GDPR Clickbait Machine Learning 135

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 97

Native Advertising Brand Lift Advertising Finance 97

VideoWeek

MAY 13, 2024

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “That just becomes a cost each time they do it,” comments Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Exchange Wire

APRIL 9, 2024

Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited to announce a pioneering partnership with Paramount ANZ, bringing brand lift measurement technology at scale, to meet the needs of [.]

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Brand Lift Advertising 45

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

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Brand Lift Marketing Brand Awareness Audience 130

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. What are the top considerations for B2B advertisers as we move towards a cookieless future?

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Advertising Marketing Cookies Brand Lift 105

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

The Ad Tech Blog

JUNE 15, 2024

Understanding Emotional Advertising and Neural Pathways Key Points Emotional advertising can significantly influence consumer behavior by creating strong neural connections. Neural pathways formed through emotional advertising can lead to long-term brand loyalty.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Basis

JANUARY 17, 2024

While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Our guide to privacy-friendly advertising can be found here.) Want to look into the cookieless future? Sign up for the Basis Scout newsletter

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Social Advertising Advertising Cookies Brand Lift 98