Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand. Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

FEBRUARY 27, 2025

Nevertheless, were also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Marketing Work?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

MNTN

DECEMBER 9, 2024

Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar. Facebook, Google Ads, and other digital advertising spaces all use this popular pricing model, making it one of the most widely used digital marketing metrics. per click if your conversion rate is still abysmal.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

AdvertiseMint

JANUARY 13, 2025

Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. By enabling direct purchases from videos, VSAs increase conversion rates effectively.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Basis

JUNE 16, 2025

And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. When revenue is down, performance marketing can help brands to quickly dial it back up,” says Wilson.

Brand Awareness 71

Brand Awareness ROI Marketing Media 71

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.

Media 128

Media Impressions Audience Conversion 128

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. and the U.S.

Marketing 134

Marketing CPL CPA Finance 134

MNTN

JUNE 27, 2025

B2B marketers and advertisers are no strangers to complex sales cycles. Here’s all you need to know about what a B2B customer journey map is and how to build one that supports the growth of your brand. Here’s all you need to know about what a B2B customer journey map is and how to build one that supports the growth of your brand.

Advertising 52

Advertising Conversion Audience Conversion Rate 52

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. Understanding these key principles will help you create more effective campaigns, drive better results, and maximize your advertising investment.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Martech

JUNE 20, 2025

That makes it even more critical to demonstrate brand value in financial terms. While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. A lack of organizational consensus on how advertising drives behavior. Marketing mix modeling.

Brand Awareness 83

Brand Awareness Finance Marketing ROI 83

AdvertiseMint

JANUARY 12, 2025

In the realm of digital advertising, Reddit advertising offers a unique platform with its vast and engaged user base. By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Adweek

JUNE 30, 2025

In one example, Peach & Lily has run ads that appear on the New York Subway, aimed at increasing brand awareness. In 2018, Peach & Lily launched its Glass Skin Refining Serum that pioneered the “glass skin” trend that eventually went viral on TikTok in 2023.

Education 147

Education eCommerce Audience Brand Awareness 147

MNTN

JULY 7, 2025

OTT advertising isn’t some distant trend; it’s the new baseline. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. What is OTT Advertising? Every OTT ad falls under the VOD umbrella, but not every on-demand stream carries OTT advertising.

Advertising 52

Advertising Impressions Audience CPA 52

Single Grain

APRIL 27, 2025

Decreasing conversion rates. Case Study: Net Conversion Challenge: A digital marketing firm was experiencing high ad frequency leading to creative fatigue, increased costs per result, lower click-through rates, and reduced engagement. Learn more about effective segmentation in our guide on Facebook advertising strategies.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

APRIL 24, 2025

Traditional forms of advertising are no longer engaging users. Brands can use immersive marketing to meet this demand. billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

DECEMBER 23, 2024

Personalized videos : LinkedIn videos increase brand awareness by 50%. Ensure that your messaging is aligned with the buyers journey, addressing different stages such as awareness, consideration, and decision-making. Use video messages to address specific pain points and explain how your product or service can provide value.

Marketing 52

Marketing A/B Testing Audience Retargeting 52

Martech

JUNE 26, 2025

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. Marketing must govern how it is deployed across revenue teams to ensure quality, coherence and brand integrity.

Marketing 106

Marketing Education Conversion Conversion Rate 106

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. more authentic than brand-created content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JUNE 11, 2025

Clean rooms enable richer data partnerships than traditional tracking, allowing publishers and advertisers to safely share data for insights that improve campaign performance while meeting GDPR and CCPA requirements. When publishers and advertisers can safely share data, both parties get better insights.”

Cookies 52

Cookies GDPR Retail Audience 52

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Basis

FEBRUARY 21, 2025

In this context, advertisers must contend with the challenge of consumers paying less attention to ads. To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors.

Audience 52

Audience Viewability Pop-Up Advertising 52

Single Grain

APRIL 22, 2025

Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

JULY 25, 2025

This integrated perspective enables measurement frameworks that capture the full spectrum of account influence, from initial brand awareness through closed-won revenue.

ROI 52

ROI SEO Marketing Healthcare 52

Martech

APRIL 30, 2025

Brands can get awareness quickly through advertising campaigns and distribution partnerships. They can only earn trust by consistently demonstrating value and fulfilling the brand’s promise. Their reputation for quickly resolving issues and refunds strengthens their brand’s trustworthiness.

Communications 94

Communications Brand Awareness Marketing Conversion 94

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

Marketing 110

Marketing MarTech Audience Brand Awareness 110

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. Understanding Reddit for Marketing Unlike similar channels, brands that over-promote won’t see results on Reddit.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

JUNE 13, 2025

Start simple with 3-4 primary marketing channels representing 80% of your spend rather than trying to model every touchpoint, and ensure you have clean conversion tracking data for at least 6-12 months. Omnichannel capabilities: Today’s customers interact with brands across 6-8 touchpoints before making a purchase.

Marketing 52

Marketing Cookies ROI GDPR 52

Single Grain

APRIL 28, 2025

The Impression Digital Team found that employee posts are reshared up to 24 times more frequently than brand posts. This allows brands to reach new audiences through their employees’ networks, often accessing communities that might be skeptical of traditional advertising.

Audience 52

Audience Impressions Communications Retail 52