Remove Advertising Remove Banner Remove CPC
article thumbnail

Demandbase rethinks ABM amid B2B marketing challenges

Martech

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “So if a customer is running CTV, display, LinkedIn and paid search, is the combination working harder than any individual one so that the CPC goes down but the ROI goes up?”

article thumbnail

How OpenX Is Shaping the Future of Curation with Approachable AI Models

OpenX

AI is fundamentally reshaping the future of programmatic advertising. As the first performance capability in Results by OpenX , this suite of approachable AI tools curates the highest-value inventory to deliver against specific advertiser goals more efficiently and effectively. Enter Engagement Models. Enter Engagement Models.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Digital Marketing in a Recession is Crucial: And How to Do It

Single Grain

According to a comprehensive literature review of research about marketing during recessions, companies that increased advertising during economic downturns experienced higher sales, market share, and earnings both during and after the recession.

article thumbnail

Q1 2025: Company Review

Advendio

Here’s a detailed summary of what we’ve been up to during this first quarter: Industry Events This quarter, we had the pleasure of attending multiple events in the advertising technology sector. Image credit: Banner image courtesy of Albertsons Companies. Flexible Pricing (CPM, CPC, etc.)

CPC
article thumbnail

Innovations in Search and Social Advertising

Basis

This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know. EXPERT POV: This news should be seen as a small confidence boost for advertisers previously worried about a TikTok ban. Advantage+ shopping).

article thumbnail

How to Mitigate the Tariff Impacts on Your Digital Marketing Spend

Single Grain

According to a recent Interactive Advertising Bureau survey, 94% of advertisers are concerned about how these tariffs will impact their marketing budgets. As digital marketing expert Dana Forman notes, “If others pull back, you may gain share at a lower CPC.”

article thumbnail

Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

CPC