Demandbase rethinks ABM amid B2B marketing challenges
Martech
DECEMBER 3, 2024
“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “So if a customer is running CTV, display, LinkedIn and paid search, is the combination working harder than any individual one so that the CPC goes down but the ROI goes up?”
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