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Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.
illumin, is more than just a demandsideplatform (DSP). What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertisingagencies face certain unique challenges while working with DSPs.
In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36
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Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. People want to watch sports live, in real-time, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.
The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demandsideplatforms (DSPs), agencies, and brands. Connecting Both Sides of the Ecosystem Bridging the gap between brand advertisers and mobile app publishers was another key theme.
Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.
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.” “Zuck stole my thunder” The company launched just over a year ago, with a business model that involves white labelling its tech to CTV publishers, broadcasters, ad tech firms and agencies, using its streamr.ai But in the meantime, what we’re doing is just reducing friction drastically for agency teams.”
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” Custodians of OOH Singh argues that OOH budgets have long been concentrated in the hands of big brands and major agencies, “who have done a really good job within OOH for a very long time.” And that’s really looking at the success of programmatic buying.” “How do we use that as another screen for video?
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Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The collaboration allows advertisers to leverage insights from both companies as they access the media giant’s premium inventory across platforms. “By
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The tool is partly designed to help manage workflow for TV buyers, combining deals negotiated at Upfronts with the rest of each advertiser’s CTV buying. Advertisers deserve easier ways to plan and manage their streaming TV spend, said Kelly MacLean, Vice President of Amazon DSP. Read more on VideoWeek.
StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-sideplatform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The social company doubled the number of active advertisers on Snapchat during Q4, driving revenues up 14 percent YoY.
The divestment of non-TV assets is part of MediaForEuropes demands to ProSieben, as the pan-European holding company reportedly gears up to mount a takeover bid for the German broadcaster. Demographic filtering allows advertisers to measure campaign reach and frequency for specific demographic groups based on sex and/or age.
Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. market, want to improve targeting and measurement while reducing waste in CTV advertising. You can unsubscribe at anytime. according to a press release.
The partnership allows advertisers on FreeWheel’s Streaming Hub to access ProSieben’s CTV and linear TV inventories via the DSP. We are thus meeting the central demands for technological harmonisation and international scalability of advertising campaigns. And Pharmaceutical companies are major ad spenders, particularly on TV.
Then on Wednesday, former Meta COO Sheryl Sandberg faced questioning over emails in which executives disallowed rival social media services, such as the now-defunct Google+, from advertising on Facebook. Sandberg said it had been a very scary time for the company as there had never been “a full copy of our product before.”
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A demand-sideplatform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-SidePlatform and What Is It For?
Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-sideplatform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S. So the trust is there.”
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. They told us the ad load would be increasing,” said Kendra Tang, programmatic supervisor at Rain the Growth Agency.
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Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers.
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