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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

Media 120
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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.

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How illumin can transform advertising agencies and help them thrive

illumin

illumin, is more than just a demand side platform (DSP). What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs.

Agency 59
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Why marketers must combat the hidden threat of MFA sites

Martech

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

Marketing 122
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The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94
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CTV takeover: 2025 predictions

Martech

Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. People want to watch sports live, in real-time, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. Connecting Both Sides of the Ecosystem Bridging the gap between brand advertisers and mobile app publishers was another key theme.