Playwire

JUNE 6, 2022

Simply having ads on your site or app is not enough to guarantee strong revenue. Following established best practices for ad unit performance can enhance your revenue, relationships with buyers and user experience. Consider location, UX, unit type and ad size as you try to drive higher performance. Key Points.

52

52

Adweek

NOVEMBER 16, 2022

Ahead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, "Footballverse."

Fashion 251

Fashion Marketing 251

Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

Cookies 324

Cookies Ad Tech Marketing 324

Adweek

AUGUST 17, 2022

If you're tired of standing on long airport lines, United Airlines feels your pain and your waning patience. With its latest campaign, the airline carrier is offering customers Agent on Demand, a customer service function that connects travelers to United reps via the app, without having to physically wait in line. If that kind of.

216

216

Digiday

NOVEMBER 1, 2023

The company sees an in, given the fact that Waze, its primary competitor, was absorbed by parent Google into its map unit and let go of several Waze employees over the course of 2023 (Google purchased Waze in 2013). market, the company tapped ad veteran David Moore, a longtime WPP (Xaxis and 24/7 Real Media) exec, to be its chairman.

Media 75

Media Marketing Advertising 75

Adweek

FEBRUARY 11, 2024

To help its sport grow meaningfully beyond the United States, the NFL, creative partners 72andSunny and players including Justin Jefferson and Saquon Barkley are handing off American football to the world in their latest Super Bowl ad.

Marketing 292

Marketing 292

Exchange Wire

JUNE 14, 2023

Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [.]

Ad Tech 52

Ad Tech 52

Exchange Wire

JUNE 18, 2023

Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [.]

Media 52

Media Ad Tech 52

Adweek

JANUARY 16, 2024

At Meta, advertisers have been slow to adopt its promotional ad units, introduced last May to make it easier for shoppers to find deals and generate lower-funnel metrics for brands.

Marketing 270

Marketing Advertising Ad Tech 270

Adweek

FEBRUARY 6, 2024

After a tumultuous year, Bud Light is attempting to win over fans with a playful Super Bowl 58 ad featuring a genie who grants party wishes. As the Official Beer Sponsor of the NFL, the Anheuser-Busch brand's campaign for the league's biggest weekend unites the magical character with a host of sports and music stars.

240

240

Adweek

FEBRUARY 26, 2024

His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. As VMLY&R's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. But today, Geer is.

Marketing 197

Marketing Media 197

AdPulp

JUNE 9, 2020

The post Ad Chatter, Edición Seis: BLM, Plus New Work from The Lincoln Project and United Way appeared first on Adpulp. As individuals, we are all at different places on the grief scale. On the far extreme, some people are not grieving at all. Presumably, this is the America they want […].

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70

Digiday

APRIL 26, 2023

But at the beginning of the month, Amazon took out that section of the search results and replaced it with more ad units. ” For many sellers, this is a welcome change — as it could bring down the cost of ads and make the search experience less cluttered. . ”

Affiliates 55

Affiliates Retail Agency Impressions 55

Adweek

JANUARY 26, 2023

The clamor to split up Google's ad-tech business got a lot louder (and more specific) this week. And while divesting its ad tech units will certainly shake up the display ad ecosystem, not all the outcomes would necessarily be beneficial for marketers.

Ad Tech 227

Ad Tech Marketing 227

Adweek

JUNE 15, 2023

The Swedish home-furnishings giant had expanded to the United States a decade earlier. Feeling confident it had a good read on the American public, the company decided to roll out an ad. It was 1994, and Yaverbaum was handling public relations for Ikea.

Public Relations 224

Public Relations Marketing 224

Adweek

FEBRUARY 7, 2023

Uber's musical Super Bowl ad unites Sean "Diddy" Combs with a cast of hitmakers to produce a song that will get stuck in people's heads. This is its third consecutive Super Bowl ad. The brand has unveiled its full-length spot ahead of the Big Game on Feb. 12, after previously releasing a teaser starring Diddy.

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219

Adweek

FEBRUARY 16, 2023

Those of us who have been around awhile--and associate the term "out-stream" with glacial page speed and scammy ad units--are doing a double take. Historically, out-stream ads have not been favored by publishers.

Advertising 221

Advertising Marketing 221

Marketing Dive

MAY 27, 2022

Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

Retail 85

Retail Media 85

AdExchanger

NOVEMBER 1, 2023

Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all advertisers within search results on Fire TVs. The post Amazon Intros More Ad Buying Options To Fire TV appeared first on AdExchanger.

Advertising 116

Advertising Marketing 116

Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

Demand Side Platform 246

Demand Side Platform Ad Tech Advertising 246

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.

Entertainment 119

Entertainment MarTech Advertising Marketing 119

Adweek

JUNE 27, 2022

Wade leaked last month, the major ad holding companies, like many corporations across the United States, told their staff they would reimburse any employee who would need to travel to receive abortion care. When Justice Samuel Alito's opinion draft for overturning Roe v.

Agency 226

Agency 226

Adweek

JUNE 13, 2022

As delegates from all corners of the world unite to celebrate the ad industry's boldest and brightest creative work at Cannes Lions, a dark cloud looms large over the daily news. Globally, headlines crawl across tickers detailing threats to civil rights, inclusion, democracy and human life itself.

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224

Adweek

JULY 27, 2022

In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads.

Ad Space 214

Ad Space 214

Adweek

DECEMBER 16, 2022

Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media.

Retail 184

Retail Media Advertising 184

AdExchanger

MARCH 27, 2024

From just a handful of small units within Amazon and Kroger a decade ago, we now have a galaxy of ad networks courtesy of nearly every regional or midsize retail and […] The post Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants appeared first on AdExchanger.

Ad network 102

Ad network Retail Media 102

AdExchanger

JANUARY 10, 2024

Pod Patrol The CTV ad experience is a hot topic at CES this week. Streamers and brands are exploring interactive ad units, while platforms are still trying to determine the optimal streaming ad load. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Advertising 117

Advertising 117

Ad Monsters

APRIL 30, 2024

ScamClub, a sophisticated cybercrime syndicate, exploits VAST tags with obfuscated malicious scripts to orchestrate large-scale fraudulent redirects through video ad units. Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem.

Ad Server 85

Ad Server Video Ads Ad network Media 85

Monetize More

NOVEMBER 10, 2022

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 2: Click on Reports.

Impressions 95

Impressions CPM Header Bidding Ad network 95

More About Advertising

MARCH 30, 2016

Neil Dawson, newly installed as global ECD of Nissan United, TBWA’s unit dedicated to Nissan, is busy getting his US visa and packing his bags. Meunier (below) told Ad.

Agency 40

Agency Marketing Media 40

Playwire

JULY 24, 2022

Playwire is introducing a brand new ad unit: web rewarded video ads. These are large-format, overlay-style video ads that reward the user for watching a video ad. While a rewarded ad is a common ad unit in the app space, it has not been available for website owners up to this point.

Video Ads 98

Video Ads 98

AdExchanger

JANUARY 9, 2024

That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size. Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything to you?

Machine Learning 113

Machine Learning Banner 113

AdExchanger

MARCH 24, 2024

She held senior and CMO roles at Nokia and Vodafone before joining Verizon Business, Verizon’s B2B services unit, in late 2021. But this year, Verizon Business added a new letter to her title, promoting Meijer to chief product and marketing officer. Iris Meijer is familiar with the chief marketing gig at large mobile telecoms.

Marketing 94

Marketing Advertising 94

Martech

OCTOBER 11, 2023

Google AdMob is updating its ads that offer reward policies to include indirect monetary items. Advertisers now have the option to request a review or appeal for ad units that were previously disapproved under the former Google AdMob policy.

Shipping 101

Shipping MarTech Audience Advertising 101

AdExchanger

MARCH 22, 2024

Do they place the ad between content, next to content or floating next to content? Is it an adhesion unit, or do you scroll past the ad? Does the player loop ads, or does the video ad precede content? When an advertiser places video content on a publisher’s site, the opportunities are manifold.

Video Ads 77

Video Ads Advertising 77

Martech Series

FEBRUARY 17, 2023

With recessions still a risk across the western world and growth in US ad spend likely to decrease from 8% in 2022 to 3.7% Putting ads out there is only half the battle. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored. Another factor is the publication itself.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

AdPushup

JUNE 8, 2023

For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. The definition of premium and remnant inventory varies widely. In this post, we’re [.]

Ad Space 98

Ad Space 98