Nike's Wildly Fun World Cup Ad Digitally Unites Soccer Legends to Determine Who's Best

'Footballverse' turns a lab into an inclusive, virtual playing field

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Ahead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, “Footballverse.”

To celebrate soccer players of the past and present, “Footballverse” features a four-minute spot highlighting the athletes’ skills through an imaginary universe where they all compete together to answer the debate of who’s best. The campaign aims to further emphasize Nike’s long-standing belief that the future of sports has unlimited potential as they encourage a new generation of soccer players to push themselves.

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