Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Martech Series

AUGUST 31, 2022

Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP). Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech

JULY 25, 2022

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Together, these technologies enable marketing performance management (MPM).

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. How many and what martech and adtech systems are employed in executing campaigns? Is one the “master” or dominant system?

Marketing 98

Marketing Machine Learning MarTech Ad Tech 98

Martech Series

SEPTEMBER 9, 2022

Pixalate has built a solution to the multiple Bundle ID issue using machine-learning and artificial intelligence (AI) to rectify the issue and enable our clients to understand which apps they are transacting on, and deliver more accurate fraud detection. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Machine Learning 82

Machine Learning Healthcare Ad Tech MarTech 82

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. Martech ecosystem integration. These signals can also include the length of time a caller speaks versus how long the sales rep speaks. Intelligent call scoring/routing.

Machine Learning 103

Machine Learning Marketing Conversion SEO 103

Martech Series

JUNE 10, 2022

Company continues machine learning investment and rapid expansion of its technical organization. one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities.

Machine Learning 116

Machine Learning Ad Exchange Ad Tech MarTech 116

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure. The post DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3 appeared first on MarTech Series.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO. appeared first on MarTech.

Machine Learning 100

Machine Learning Display Advertising MarTech SEO 100

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Based out of New York, Lucey has over ten years of B2B SaaS experience across start-ups and enterprise companies.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech Series

JULY 6, 2022

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework.

Marketing 71

Marketing Machine Learning Healthcare Fashion 71

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Click here to download!

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Martech Series

NOVEMBER 7, 2022

Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. “apworks.ai ” AP Workflow Automation – apworks.ai. “apworks.ai

Machine Learning 74

Machine Learning Media Advertising Marketing 74

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

Media 59

Media Ad Tech Machine Learning Viewability 59

InMobi

JANUARY 7, 2019

Interested in learning more about the biggest trends in ad tech and martech in 2019? GET REPORT 1) Greater Emphasis on Artificial Intelligence and Machine Learning In this day and age, it’s hardly surprising to say that artificial intelligence (AI) is a key trend.

Marketing 52

Marketing Machine Learning Conversion Rate Conversion 52

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. Chrome is the most popular browser on the market. Strategy 2: Diversify Your Marketing Strategy.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

MAY 10, 2023

So they’re running machine learning models, in order to better predict data without ever leaking individual profile information. Michael Sweeney: Do you think there will be a point in time when Google will make their data clean room tech open to other parties? Juan Baron : Thank you very much.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Martech

OCTOBER 19, 2021

Artificial intelligence and machine learning. Now, however, these systems have grown in sophistication, in part because machine learning, by its very nature, improves as it’s fed more data. appeared first on MarTech. The following areas are worthy of scrutiny when you’re making a decision about a partner.

Marketing 101

Marketing Machine Learning Ad Server Retail 101

Martech

APRIL 5, 2022

This is where martech tools can help. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Marketing 100

Marketing Machine Learning Conversion Cookies 100

Ad Monsters

FEBRUARY 22, 2024

The rapidly evolving landscape of AI and its integration into the publishing sector was the highlight of AdMonsters recent discussion with Burhan Hamid, a pivotal figure in the media and ad tech ecosystem. “I like to have everybody commit and be collaborative and all in on the work they’re doing.

Machine Learning 82

Machine Learning Ad Tech Media Conversion 82

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 120

Marketing Manufacturing Communications Healthcare 120