Remove Ad Server Remove Ad Tech Remove Machine Learning Remove MarTech
article thumbnail

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

article thumbnail

What do marketing attribution and predictive analytics tools do?

Martech

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Click here to download!

article thumbnail

What is digital asset management, and why do marketing technology stacks need these tools?

Martech

Artificial intelligence and machine learning. Now, however, these systems have grown in sophistication, in part because machine learning, by its very nature, improves as it’s fed more data. appeared first on MarTech. The following areas are worthy of scrutiny when you’re making a decision about a partner.