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Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Yes, federated learning is applicable in various sectors, including healthcare , finance , and smart manufacturing, where data privacy is crucial.

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Federated Learning Integration with GANs for Privacy

The Ad Tech Blog

By leveraging FL, organizations can build robust AI models while complying with data protection regulations like GDPR and CCPA. Expansion to New Industries: Federated learning with GANs will expand to new industries such as finance, retail, and manufacturing, providing privacy-preserving AI solutions across various sectors.

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Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

Digiday

Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We will have something equivalent to GDPR? Many client conversations today revolve around California’s rules, focusing on operations and solutions as the landscape changes.

Media 69
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Digiday’s naughty and nice list for 2022

Digiday

Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt.

Ad Tech 69
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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Why CTV Publishers are Exploring Audience Extension: Q&A with Publica’s Steph Miller

VideoWeek

After an extensive review of the CTV ad serving ecosystem, I believe Publica is uniquely placed to help TV manufacturers and streaming services to build the ad breaks that ad buyers will want to target, all while delivering a better consumer experience for their end viewers.

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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

The Week in Tech Meta Hit with €1.2 billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data.