The Ad Tech Blog
MAY 4, 2024
As regulations like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ) impose stricter data handling requirements, ad tech companies must innovate to stay compliant while still achieving their marketing goals. Can federated learning be used in industries other than advertising?
Digiday
FEBRUARY 19, 2023
Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We will have something equivalent to GDPR? Many client conversations today revolve around California’s rules, focusing on operations and solutions as the landscape changes.
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VideoWeek
OCTOBER 24, 2022
After an extensive review of the CTV ad serving ecosystem, I believe Publica is uniquely placed to help TV manufacturers and streaming services to build the ad breaks that ad buyers will want to target, all while delivering a better consumer experience for their end viewers. How do you expect CTV advertising to evolve in Europe in 2023.
Digiday
DECEMBER 20, 2022
Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. A scenario that would (surely) result in thousands more looking for employment. ” And it is for such ignominious lows, that Meta CEO Mark Zuckerberg makes this list.
VideoWeek
OCTOBER 27, 2023
The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.
Smart-Hub
OCTOBER 15, 2023
Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. White labeling isn’t only about faster time to market and a chance to focus on your business’s core tasks.
VideoWeek
JANUARY 6, 2023
The Roku OS already powers other manufacturers’ TV sets, as well as being a leading provider of streaming boxes and dongles in the US, but as of Spring it will offer Roku Select and Roku Plus Series TVs. Meta has been fined €390 million by the Irish Data Protection Commission for GDPR violations in its personalised advertising.
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