Exchange Wire

JULY 5, 2023

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has today (July 5th, 2023) appointed Lucy Zakrzewska as the new senior director of publisher & ad tech partnerships in the UK, to educate and consult companies at [.]

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Ad Monsters

JUNE 29, 2022

However, even still, there are certain ugly truths underlying the LGBTQ community that many are unaware of, and one happens to live in the worlds of advertising and ad tech. It sure does get complicated regarding the relationship between advertisers, ad tech companies, and the LGBTQ community and media.

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Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

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Ad Tech Ad Ops Media Communications 98

Ad Monsters

NOVEMBER 11, 2022

Stakeholders can employ group approaches like creative problem-solving and team-building training — check out what the Creative Education Foundation * and Forbes have to say about these. The post Change Management: A Personal & Organizational Approach for Ad Tech appeared first on AdMonsters.

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Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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Exchange Wire

APRIL 24, 2023

The post Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact appeared first on ExchangeWire.com. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [.]

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Digiday

AUGUST 7, 2023

perspective on privacy regulation from the inside — and for the government regulator to get a peek under the hood of the ad industry from an insider whose experienced spanned brand side at Volkswagen and Samsung, agency side at Essence and Digitas and ad tech side at Neustar. Continue reading this article on digiday.com.

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The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Is federated learning the ultimate solution for privacy in ad tech?

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The Ad Tech Blog

APRIL 27, 2024

Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech. Adapting to Rapidly Changing Technologies The fast pace of technological advancements in ad tech poses another challenge.

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Machine Learning Ad Tech ROI Education 130

Ad Monsters

OCTOBER 14, 2022

We chatted with five Hispanic ad tech professionals working to help increase minority-owned ad spend. Challenges Hispanic/Latino Media Face With Ad Spend. ” The post 5 Ad Tech Professionals Provide Solutions to Pump Up Hispanic Ad Spend appeared first on AdMonsters.

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Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

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Ad Tech Daily

MARCH 22, 2023

The hands-on educational event will feature diverse podcast authorities […] The post iHeartPodcast Network Announces First-Ever Influencer Summit Bringing Today’s Leading Creators and Brands Together to Discuss the Future of Podcast Advertising appeared first on Ad Tech Daily.

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Advertising Education Ad Tech Marketing 76

Ad Monsters

JANUARY 11, 2024

From pandemic revenue and personnel losses , to big tech devaluing news, to brand safety blocklists and the MFA site reformation blocking revenue, to hedge funds gutting local newsrooms , to copyright battles with generative AI, it hasn’t been an easy journey. It provides education to the public about the world and local events.

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Advertising Ad Tech Education Audience 78

PubMatic

MAY 8, 2024

Moreover, fostering direct communication between sell-side and buy-side stakeholders is crucial to educating buyers about the inherent value of mobile ads and the immense potential of mobile users. According to PubMatic’s research, opt-in users result in 2.7x higher eCPMs than those who are not opted-in.

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Education Ad Tech Communications Audience 84

Digiday

FEBRUARY 11, 2024

As evidenced in the IAB Tech Lab detailing its members’ grievances, the APIs and accompanying proposals listed in Google’s Privacy Sandbox represent the most deep-rooted disruption in ad tech in recent years.

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The Ad Tech Blog

MAY 5, 2024

Implementation in the Industry The implementation of AI for fraud detection in RTB is seen across various platforms and companies in the ad tech industry. By integrating these AI technologies, RTB platforms can significantly enhance their fraud detection capabilities. References What is real-time bidding (RTB)?

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The Ad Tech Blog

MARCH 12, 2024

They should also educate their staff on HIPAA requirements and best practices for handling sensitive health information. Startups must implement robust security measures, including encryption, access controls, and regular security audits, to ensure data protection and comply with HIPAA in digital health initiatives.

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VideoWeek

MAY 24, 2023

The first is around potential consolidation in the ad tech supply chain, particularly around CTV, as major players such as The Trade Desk, PubMatic and Magnite battle it out for share. These two points are separate in nature, but they are connected and they get to the heart of ad tech’s future.

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VideoWeek

APRIL 3, 2023

But it is not just up to the broadcasters to lean in, argues Steph Miller, Commercial Director EMEA at Publica, but also the advertising platforms to ease the transition and educate the market.

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Advertising Ad Tech Education Marketing 52

illumin

APRIL 23, 2024

YouTube – Non-funigble Planet YouTube says “There’s nothing more valuable in the world than the world itself” and works to prove it in this ad for Earth Day 2022. This piece focuses on education, sharing YouTube channels that feature credible, informative, and entertaining videos about our planet and the environment.

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Ad Monsters

APRIL 11, 2024

The book is a detailed examination of global data applications and reflects her deep understanding of how data shapes industries from agriculture to education. With a career that pivoted from Australia’s biggest ecommerce clothing provider to tech in Berlin, and finally to Audible in the U.S.,

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Ad Monsters

FEBRUARY 2, 2024

The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. It’s an educational and visualization tool to see how this API works and fits together on a sample website. It’s ultimately an educational tool for everyone.

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Martech Series

DECEMBER 14, 2022

Pam will oversee the evolution of the IAB point of view through the creation of industry guidelines, standards, and marketplace education by protecting and enabling growth for an open, ad-supported digital ecosystem. Chris will help educate the marketplace by leading member education meetings on various research-based discussions.

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Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

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The Ad Tech Blog

APRIL 30, 2024

Yes, AR advertising has applications across various industries, including retail, real estate, education, and entertainment. References Niantic Labs : Introduces a new AR ad format that rewards users for engagement. Disclaimer This article is AI-generated with educational purposes in mind.

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The Ad Tech Blog

APRIL 26, 2024

Yes, AUIs have applications across various industries, including healthcare, e-commerce, and education, where personalized user experiences can significantly enhance engagement and outcomes. It is crucial to implement robust data protection measures and ensure transparency in how user data is used.

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Paleo AdTech

DECEMBER 10, 2023

Entrepreneurship started early for Auren, who launched his first venture as a student at University of California, Berkeley, where he got his degree in Engineering, having paid for his education via a high-school lawn service and an exit for a consulting firm he started junior year.

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The Ad Tech Blog

NOVEMBER 23, 2022

They are obviously different people, with different levels of financial education, in different countries. I’ve known consultants living in California that will only expose themselves to equity for a small percentage reduction in their fees. Their reason is not to have enough control over the company’s direction.

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Martech Series

JUNE 17, 2022

The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami continues to invest in critical European markets. Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe.

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Ad Monsters

SEPTEMBER 13, 2022

A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can improve its own CO2 emissions. Many have believed that the ad tech industry’s carbon footprint is nearly non-existent. Many have believed that the ad tech industry’s carbon footprint is nearly non-existent.

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The Ad Tech Blog

AUGUST 19, 2023

In some cases, homemade bot farms connect multiple phones to click on surveys and ads, earning money with minimal effort. Educate Yourself : Understanding click farms and how they operate is the first step to combating their influence. Practical Guide: What Can You Do? Be aware of where your clicks are coming from and why.

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Ad Click Education Media Marketing 243

Martech Series

DECEMBER 5, 2022

This will enable us to provide additional value through education and thought leadership as well as open up opportunities for continued investment in technology and innovation across new and emerging formats,” said Mike Racic, President of Prebid.org. “Our Promote Prebid projects for faster market adoption.

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Martech Series

JULY 25, 2022

Leading $3B Education Marketplace Sees 11%+ Conversion from Promoted’s Real-Time Data Streaming Service and AI Technology. Other ad tech or search vendors are measuring pieces with siloed data and/or only measuring ads, not giving marketplaces the complete picture. How it Works.

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Machine Learning Conversion Rate Conversion Education 82

The Ad Tech Blog

JUNE 21, 2023

Although educating yourself on UX design is crucial, I urge you not to get seduced by the urge to innovate in this realm. It’s all too easy to let the glitter of newness distract you from the true focus of your product.

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Education 203

The Ad Tech Blog

MARCH 2, 2024

Educate Your Team: Ensure everyone in your startup understands the importance of GLB Act compliance and their role in it. Consider these pillars as the foundation of your startup’s compliance framework: Identify the Data: Recognize what qualifies as personal financial information under the GLB Act.

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More About Advertising

APRIL 4, 2024

McCann London’s latest campaign for Xbox is all about the platform’s “learning layers” where audio commentary adds education into the mix on popular games like Minecraft, Sea of Thieves, and Microsoft Flight Simulator have For example, in PowerWash Simulator, players jet-wash a Mars Rover while learning about its history and the solar system.

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The Ad Tech Blog

MAY 3, 2024

Disclaimer This article is AI-generated for educational purposes and does not intend to give advice or recommend its implementation. References Blockchain Technology – Overview of blockchain technology and its applications. Ethereum Blockchain – Information on Ethereum platform which supports smart contracts.

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