how-programmatic-is-changing-mobile-advertising-new-research 
Digiday
OCTOBER 11, 2022
Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. But now it would appear it is further stepping up its efforts by serving ads on even more screens. The question is, when will it start?
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.
Adtelligent
JUNE 9, 2021
The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Header Bidding Platform increases programmatic yield.
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”
VideoWeek
DECEMBER 8, 2023
In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. ” This is the context which likely new chairman Shamir Shah will step into.
VideoWeek
OCTOBER 7, 2022
Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. Xperi has also made ground in the CTV space in the last couple of years with a string of acquisitions, including OTT software platform Vewd and pay-TV video provider MobiTV. Top Stories.
Expert insights. Personalized for you.
81 
Let's personalize your content