Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

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AdExchanger

AUGUST 4, 2022

Nico NeumannAssistant Professor & FellowCentre for Business Analytics at Melbourne Business School“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post Will Apple Be The New Ad Tech Challenger?

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Ad Tech Demand Side Platform Media Advertising 119

Digiday

MARCH 13, 2025

Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Continue reading this article on digiday.com.

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Ad Tech Demand Side Platform Agency Media 56

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. The ad tech stock fell by 30 percent following the results.

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Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Digiday

MAY 15, 2025

Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. This move signals the broader strategic shift toward AI-driven advertising and an end to the old AppNexus as many once knew it. 28, 2026, citing misalignment with its evolving priorities.

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Ad Tech Demand Side Platform Advertising Marketing 56

Digiday

FEBRUARY 9, 2025

Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Demand Side Platform Ad Tech Media Marketing 60

Digiday

JUNE 9, 2025

The same can be said of its demand-side platform, DV360, although it’s up to the government to determine how that fares. As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat).

Finance 51

Finance Demand Side Platform Ad Tech Marketing 51

Digiday

JANUARY 7, 2025

Yahoo has entered ad techs curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Demand Side Platform Electronics Ad Tech Conversion 84

Digiday

FEBRUARY 19, 2024

The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days. Continue reading this article on digiday.com.

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Ad Tech Demand Side Platform Marketing Conversion 98

Digiday

FEBRUARY 5, 2025

And key to that is ad tech, one its doubling down on. Amazon Ads is further opening up to third parties, signing partners to its latest beta program, which involves its demand-side platform telling them what supply it needs and when it needs it more efficiently than historical practices.

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Demand Side Platform Advertising Ad Inventory Ad Tech 69

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech tools are responsible for ad placement, targeting, tracking, and spending on multiple websites and applications. Follow @illuminHQ

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MarTech Ad Exchange Demand Side Platform A/B Testing 103

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits.

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Advertising Demand Side Platform Audience ROI 105

Martech

AUGUST 5, 2024

The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study. Of the $88 billion spent on open web programmatic ads, $22 billion is wasted. of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

VideoWeek

JUNE 17, 2024

A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. This problem isn’t easily solved.

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Ad Tech Demand Side Platform Agency Media 126

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

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Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

JUNE 12, 2025

Related Insights Member Exclusive Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time? Subscribe To Read Read More Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching.

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Demand Side Platform Ad Tech Media Agency 45

Digiday

OCTOBER 24, 2024

By building its own exchange, Spotify aims to capture more revenue from small and medium-sized businesses to allow existing clients to spend more efficiently, making it more competitive with platforms like Meta and Google, with The Trade Desk operating as its beta demand-side platform partner.

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Ad Tech Demand Side Platform Ad Exchange Cookies 84

Digiday

APRIL 10, 2025

Related Insights The Programmatic Publisher The outlook for ad tech M&A in 2025 Read More Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoos demand-side platform, but who would buy such an asset, especially in this market?

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Ad Tech Demand Side Platform Marketing Media 77

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

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Demand Side Platform Media Machine Learning Ad Exchange 98

Digiday

AUGUST 15, 2022

The owner of sales-side platform Colossus SSP and demand-side platforms Huddled Masses and Orange 142, has seen triple-digit percentage growth the last two years, off its small base.

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Ad Tech Demand Side Platform Media 68

VideoWeek

JUNE 8, 2022

The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business.

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Demand Side Platform Ad Server Ad Tech Advertising 122

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least.

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Demand Side Platform Ad Tech Media Advertising 95

Admixer

JANUARY 8, 2021

Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog.

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Demand Side Platform Media Audience Ad Tech 52

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.

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ROI Retail Media Ad Inventory 52

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. Look at Bloomberg Media, for instance. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it.

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Ad Tech Demand Side Platform Data Management Platform Audience 82

Digiday

APRIL 2, 2023

The ad tech sector is in transition. Long dominated by Big Tech, the tectonic plates of the market are shifting as political forces look to bring the likes of Google to heel with some predicting this will prove a boon to independent players. that the other side of the market has spent years specializing in.”

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Media Demand Side Platform Ad Tech Agency 99

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

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Media Demand Side Platform Ad Tech Impressions 90

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Media And Games Invest, is a publicly listed entity. Discussing the prospects of TFC 2.0, publishers again.

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Ad Tech GDPR Demand Side Platform Conversion 89

Exchange Wire

FEBRUARY 12, 2024

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [.]

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Demand Side Platform Media Ad Tech 45

VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

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Ad Tech Demand Side Platform Ad Server Ad Inventory 85

VideoWeek

AUGUST 23, 2024

WPP’s media arm GroupM still believes the Sandbox will have a significant role to play in the future of digital advertising. Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025.

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Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

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Digiday

APRIL 29, 2024

If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.

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Demand Side Platform Ad Inventory Ad Tech Media 95

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. The DSP uses algorithms and data analytics to determine the best ad placements based on user behavior and preferences.

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Advertising Viewability Machine Learning Ad Tech 130

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

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Ad Tech Demand Side Platform Pop-Up Marketing 69

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

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Demand Side Platform Viewability Impressions Ad Tech 112