Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. Gary Vee Says Reach and Impressions Are a Lie. ” 3. .

Ad Tech 83

Ad Tech Advertising Cookies Viewability 83

Ad Monsters

JULY 22, 2022

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . It allows opportunities for advertisers and publishers to reduce wasteful impressions and connect right with the consumer. .

Ad Tech 88

Ad Tech Retail Media Advertising 88

VideoWeek

APRIL 11, 2024

Mere months out from the removal of third-party cookies in Chrome, publishers might be finding themselves in a sticky situation.

Impressions 72

Impressions Advertising Cookies Media 72

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 57

Ad Tech Finance Cookies Impressions 57

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. CTV Overtakes Mobile on Video Impressions. Top Stories.

Impressions 52

Impressions Ad Tech Media Agency 52

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 58

Ad Ops Cookies Ad Tech Fill rate 58

Ad Monsters

FEBRUARY 9, 2024

With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. YY: Can you explain how the advanced AI used in TransUnion’s upgraded identity graph enhances identity resolution and demographic enrichment for ad tech purposes?

Cookies 85

Cookies Ad Tech Ad Targeting Impressions 85

VideoWeek

JULY 17, 2023

Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . The SSP’s findings show that programmatic display ad spending will skyrocket to $132 billion by 2022. The CPM does not falter.

Cookies 71

Cookies CPM Food Ad Tech 71

Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . Now that third-party cookies are slowly fading away, attribution and measurement have become critical concerns for the advertising ecosystem, especially for advertisers and publishers.

Cookies 71

Cookies Pop-Up Ad Tech Retail 71

Ad Monsters

MARCH 11, 2024

The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “ IAB Tech Lab’s Privacy Sandbox: Fit Gap Analysis for Digital Advertising.”

Cookies 63

Cookies Ad Tech Impressions Advertising 63

Martech Series

NOVEMBER 29, 2022

Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in cybersecurity measures. Independent ad fraud researcher, Dr. Augustine Fou, founder of FouAnalytics, adds: “AIDEM is far and away the most accurate DSP I have ever used.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Ad Monsters

AUGUST 5, 2022

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. Questions have mounted around data ethics, effectively retrieving consumer data without third-party cookies and future-proofing businesses. More direct relationships between publishers and advertisers.

Cookies 77

Cookies Ad Tech Machine Learning CPC 77

Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. The resonance between consumer, creative, and content consistently drives 20%-45% lift in preference and sales.

Media 96

Media Native Advertising Cookies Ad Tech 96

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. ” . ” .

Viewability 71

Viewability Advertising Impressions Cookies 71

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Exchange Wire

JUNE 28, 2023

Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating [.]

Cookies 52

Cookies Impressions Ad Tech 52

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. At the same time, the content and ads become more relevant and valuable to customers. Goetargeting also helps establish authority and brand loyalty.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Ad Monsters

DECEMBER 30, 2023

Now on to the list… Best of AdMonsters: Your Favorite Stories of 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer We interviewed Scott Messer, an executive media operator with a passion for creating, operating, and monetizing digital businesses. Collectively, digital ad tech accounts for 3.5%

Ad Tech 52

Ad Tech Impressions Cookies Audience 52

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. The Importance of First-Party Data With less reliance on third-party cookies, first-party data is becoming crucial.

Cookies 52

Cookies Audience Header Bidding Impressions 52

VideoWeek

MARCH 20, 2024

Its CORE ID, built upon a range of identifiers including email, phone number, IP address, device data, various offline data points, and first- and third-party cookies, works to identify users across the web for targeting and measurement. ” Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media Ad Server Impressions 52

Ad Monsters

MAY 27, 2022

They have fully replaced third-party data in their direct-sold program, now selling more audience targeted impressions than ever before. Additionally, we are contributing to the W3C work to build new, privacy-preserving ad tech and are currently testing some of these options on our site.

Ad Tech 90

Ad Tech Cookies Audience Impressions 90

Martech Series

NOVEMBER 16, 2022

The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape. Following a very successful JV, the merger brings together two great teams, providing an unparalleled solution for advertisers and media owners.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. When they visit the site, a cookie is placed on their device. The process starts with a user visiting a website.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Digiday

SEPTEMBER 26, 2022

The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued. The year before that percentage was 31%.

Advertising 69

Advertising Marketing Ad Tech Demand Side Platform 69

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Ad Monsters

DECEMBER 20, 2022

As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input. . While automation has done wonders for publishers’ impressions, a few breaches remain in the armor. How do publishers balance the two? Read the survey to find out.

Clickbait 72

Clickbait Ad Ops Impressions Banner 72

Martech Series

SEPTEMBER 12, 2022

Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies. Seeing how newer regulations/the downfall of cookies is set to change how publishers/advertisers will function: what do you feel publishers and advertisers need to keep in mind for a cookieless future?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

VideoWeek

AUGUST 23, 2023

Ad tech research group Adalytics has today released new evidence which it claims strongly suggests that YouTube has been running personalised ads on made-for-kids videos, despite pledging not to do so. While YouTube says it doesn’t run personalised ads on made-for-kids content, Adalytics claimed it does.

Impressions 52

Impressions Audience Ad Tech Cookies 52

VideoWeek

AUGUST 1, 2023

Using DSP impression-level data feeds, first-party data and measurement data provided by brands and agencies, the AI generates custom bidding algorithms for clients, aligned with their KPIs. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement. Scibids meanwhile has raised $7.2

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023? ’s Competition Markets Authority.

Cookies 62

Cookies Demand Side Platform Ad Tech Education 62

InMobi

MAY 21, 2023

One of the biggest challenges that advertisers face is managing so many ad tech partners/vendors and extracting meaningful insights to influence campaigns. Ad tech is undergoing a profound shift with the loss of mobile identifiers and cookies. I believe 2023 will be a breakthrough year for ad tech.

Ad Tech 52

Ad Tech Cookies Impressions Advertising 52