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The 2024 Ad-Tech Battleground: Identity and Politics

Adweek

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

Ad Tech 312
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The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024

AdExchanger

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 128
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AdMonsters 2023 Final Recap: The Hottest Topics in Ad Tech and Digital Media

Ad Monsters

This year, the ad tech industry tea was piping hot. From major DSPs going bankrupt to a slew of antitrust lawsuits against big tech companies, digital media professionals took a wild ride. For the most part, ad spend is on a steady rise. Most companies are tailoring several post-cookie solutions based on their needs.

Ad Tech 105
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Yahoo ConnectID’s New Integration Boosts Publisher Profits Without Cookies

Ad Monsters

Publishers leveraging Yahoo ConnectID have seen, on average, a 40% higher eCPM for Yahoo ConnectID impressions than those without it. For non-addressable supply, Yahoo Next-Gen Solutions provide on average, an impressive 76% higher eCPM and a 37.5% Additionally, the win rate for advertisers and publishers is, on average, 34.3%

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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? Partnering with ad platforms.

Cookies 98
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ICYMI: 10 Advertising & Ad Tech Highlights From Cannes

Ad Monsters

There were many exciting and impactful discoveries if you’re in ad tech land like us. At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. Gary Vee Says Reach and Impressions Are a Lie. ” 3. .

Ad Tech 105
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What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry?

Ad Monsters

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . It allows opportunities for advertisers and publishers to reduce wasteful impressions and connect right with the consumer. .

Ad Tech 106