The 2024 Ad-Tech Battleground: Identity and Politics
Adweek
JANUARY 19, 2024
As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.
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