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Ad Monsters
FEBRUARY 7, 2024
Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.
VideoWeek
MARCH 10, 2023
In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.”
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VideoWeek
AUGUST 12, 2022
The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5 Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. The Week For Agencies.
Smart-Hub
OCTOBER 15, 2023
White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.
VideoWeek
OCTOBER 13, 2023
Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3
More About Advertising
MARCH 6, 2018
Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.
More About Advertising
JULY 14, 2023
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.
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