VideoWeek

APRIL 2, 2025

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

Agency 52

Agency Retail Direct Data Media 52

PubMatic

MAY 27, 2025

Now, were taking it further with deeper data, broader activation, and smarter tools for all sides of the ecosystem. Curated Data, Ready for Action Agencies, brands, and curators can now tap directly into IRIS-enabled data to build video-level CTV curated deals – going beyond surface-level signals.

Audience 59

Audience Direct Data Impressions Advertising 59

Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. Seamless data integrations.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Real-time data capture and bi-directional data integration sync with CRM. ActiveCampaign. Dotdigital. Target customers.

Marketing 120

Marketing Manufacturing Communications Healthcare 120