PubMatic

SEPTEMBER 26, 2023

Meanwhile, the major holding companies that are in the process of creating their own addressable audience solutions would do well to work with companies that have access to direct data and signals at scale and across devices, as well as the means to deliver on them in a privacy-compliant way in order to fuel enhanced targeting for marketers.

Audience 85

Audience Direct Data Cookies Advertising 85

Media Math

MAY 23, 2022

Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. Compatible with the wider ad tech ecosystem (SSPs, DMPs, brand safety partners). Seamless data integrations. Good quality advertising helps monetize good quality content and vice versa.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Real-time data capture and bi-directional data integration sync with CRM. ActiveCampaign.

Marketing 118

Marketing Manufacturing Communications Healthcare 118