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It’s Time to Plan for Data Signal Sustainability

PubMatic

But that doesn’t mean publishers, developers and marketers should have to rewrite their playbooks entirely every time another state passes a new piece of privacy legislation or a major tech platform tweaks its data-sharing practices.

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16 marketing automation platforms your organization should consider

Martech

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Tools include a unified inbox called Conversations, knowledge base tools, and customer feedback measures. ActiveCampaign.

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