PubMatic

SEPTEMBER 26, 2023

But that doesn’t mean publishers, developers and marketers should have to rewrite their playbooks entirely every time another state passes a new piece of privacy legislation or a major tech platform tweaks its data-sharing practices. And to put it plainly, the data practices that have gotten us to where we are today are not sustainable.

Audience 85

Audience Direct Data Cookies Advertising 85

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. This ensures that ads are delivered to the right people, which increases the likelihood of conversion. hovering, expanding).

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

JANUARY 13, 2022

Account insights and profiling to identify the right target accounts using data and AI. Email to engage customers with relevant conversations in minutes. Real-time data capture and bi-directional data integration sync with CRM. Mobile to communicate with customers using mobile devices.

ROI 123

ROI Machine Learning Conversion Rate GDPR 123

Martech

FEBRUARY 25, 2022

Connecting the CRM to the rest of the business then leveraging customer data from marketing and success interactions to automate personalized nurture emails, SMS messages, and chats through channels like Conversations or WhatsApp. Tools include a unified inbox called Conversations, knowledge base tools, and customer feedback measures.

Marketing 121

Marketing Manufacturing Communications Healthcare 121