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How MediaMath is Helping Indian Marketers Drive Performance Through Transparency

Media Math

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. Seamless data integrations.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

This marketplace is available to everyone from a small business to an agency, and offers inventory for display, mobile, Connected TV, and more. Rather than letting anyone bid on their ad space, publishers use a private marketplace to offer that inventory to a select handful of their preferred clients or agencies.

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Future of TV Briefing: Smart TV makers seek to steal the screen

Digiday

Roku is also likely able to collect more data about what people watch on a smart TV owned by the company — such as programming piped in through a traditional TV set-top box — vs. what it has access to via its CTV devices, and that expanded data set could help the company when selling ads on its platform. . based agency executive.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Real-time data capture and bi-directional data integration sync with CRM. Partner ecosystem of data integrators and digital agencies includes Accenture Digital, Deloitte Digital, DigitasLBi, Informatica, Mulesoft, Talend, and Software AG. Prioritized lead and account engagement scores.

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16 marketing automation platforms your organization should consider

Martech

Founded in 1999, London-based dotdigital began as a digital agency and has evolved to serve marketing and communications professionals with its Engagement Cloud. Real-time data capture and bi-directional data integration sync with CRM. Dotdigital. A screenshot of Dotdigital’s platform (via Dotdigital).

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