Adweek

NOVEMBER 23, 2022

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement.

Affiliates

AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

Ad Tech

AdPushup

APRIL 4, 2023

An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month.

Affiliates

Paleo AdTech

APRIL 11, 2022

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Returning just last year to the affiliate space at JEB Commerce, Blagica says, she found it “going gangbusters.” Read more of Blagica’s POV on this important topic here.

Affiliates

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. “You can leverage the Keystone technology for e-commerce, with the goal of maximizing affiliate revenue. .

Ad Tech

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . ” Katie Conklin, Former Director of Affiliate Operations, Live Events, and Network Partnerships at FOX.

Ad Tech

Digiday

MAY 29, 2024

Publishers affiliated with the trade organization the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag MFA content, Digiday has learned.

Ad Tech

Lemonads

MAY 22, 2020

To that extent, the method growing in popularity for lead generation is affiliate marketing. And one of the key benefits of becoming an advertiser through an affiliate network is the number of opportunities this opens up, alongside the ease of getting started. How are you going to sign up affiliates?

Affiliates

Digiday

NOVEMBER 30, 2022

Investors may be few and far between in ad tech these days, but that doesn’t mean the same can be said for deals. Publicis Groupe figured the old ways of running a profitable ads business are still the best ways so it acquired affiliate network Vivnetworks earlier this month. There are still many of them to be done.

Ad Tech

Paleo AdTech

DECEMBER 10, 2023

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Returning just last year to the affiliate space at JEB Commerce, Blagica says, she found it “going gangbusters.” Read more of Blagica’s POV on this important topic here.

Affiliates

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

CPM

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

Ad Tech

YieldBird

MAY 31, 2023

10 ways to prevent ad fraud 1. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. Affiliates see a chance to score some cheap traffic and risk having bots clicking on their ad to boost the other side’s PPC revenue.

Affiliates

Digiday

FEBRUARY 9, 2023

Big Village Media, formerly known as Engine Group, and its ad tech entity EMX Digital have filed for bankruptcy protection, a development that will have creditors pondering if they’ll ever receive payment. Chapter 11 papers filed in a District of Delaware Court this week (Feb.

Media

illumin

MAY 21, 2024

The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic. Both parties will also agree on the ad’s placement within the audio content. Affiliate marketing: the podcaster decides to join the affiliate scheme and market the brand. Here, the ads are priced according to the number of conversions.

Advertising

MNTN

JUNE 3, 2022

Reimagine the Ad Experience – With easy access to streaming content, consumers are deciding when, where and how to watch their favorite content and expect excellence at every point. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech

Martech

OCTOBER 21, 2021

Integrating call analytics data with martech and ad tech software systems has become essential to creating a unified view of callers, webpage and store visitors, prospects and customers. Martech ecosystem integration. In particular, calls play an important role in establishing the link between digital and offline channels.

Machine Learning

Ad Monsters

AUGUST 29, 2022

For example, as part of ISM, Mood Media provides advertisers with access to audio and display inventory across 330,000 of their affiliates and retailers through a single integration point.

Advertising

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. Tappx Scores From The Bench.

Impressions

Paleo AdTech

APRIL 25, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It

CPC

Digiday

NOVEMBER 17, 2022

Full DTA winners list below: Best Affiliate Marketing Platform. Best Sustainable Ad Tech Platform. Best Video Ad Server. Explore all the 2022 Digiday Technology Awards winners below — including a quick rundown of the programs and insights into why they won and what marketing teams can learn from them. Foursquare.

A/B Testing

Automatad Inc.

DECEMBER 1, 2023

These ads can be sourced through ad networks like Google AdSense or direct partnerships with brands relevant to fitness, generating revenue based on clicks, impressions, or actions. Incorporating video ads into your website allows for dynamic engagement and opens up additional revenue streams.

Affiliates

Digiday

SEPTEMBER 16, 2022

According to Digiday+ research , emerging revenue streams for publishers include programmatic advertising, events, affiliate commerce and selling products. For e-commerce, this could be affiliate fees, conversion rates and average order size. For subscriptions, this could be conversion rates and the lifetime value of retention.

Real Estate

YieldBird

MAY 31, 2023

10 ways to prevent ad fraud 1. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. Affiliates see a chance to score some cheap traffic and risk having bots clicking on their ad to boost the other side’s PPC revenue.

Affiliates

VideoWeek

OCTOBER 15, 2024

Reach has also invested in its in-house contextual ad tech business Mantis to drive up the value of its inventory. Reach has also been looking to expand revenues through partnerships, ecommerce, and affiliates, to reduce its vulnerability to traffic fluctuations and instability in the ad market.

Affiliates

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. We will also focus on sponsored and affiliate promotions. These are also ad strategies with potential high profits.

Ad Exchange

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

Ad network

Digiday

NOVEMBER 17, 2022

We’re trying to fill our boots as much as we can this year to then deploy some of the capital that we already have next year in order to continue to build the affiliate side of the business as well as subscriptions and some of the other areas we’re across so that we come out of this period with a set of revenue streams that are complementary.”.

Media

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. There’s this conflation between the affiliate business and direct business for media.”. “A Hitting some hurdles with affiliate commerce. What we’ve covered.

Media

Digiday

DECEMBER 5, 2022

Just ask ad tech company Azerion, which has done eight deals already this year — three just since September. Globally, the number of them in ad tech rose 36% in the third quarter compared to the previous one, according to investment bank Luma Partners. Fewer still when pennies are being pinched. Europe and Asia-Pacific.

Ad Tech

Smart-Hub

OCTOBER 24, 2023

Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Solutions include: Diversification: Explore various monetization methods, such as affiliate marketing, sponsored content, or subscriptions. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising

Digiday

APRIL 11, 2023

TikTok tests creator commerce program: TikTok has started testing an affiliate shopping program for creators to promote products on the platform and receive a commission when people click to purchase a product through TikTok Shop, according to Insider.

Agency

Digiday

APRIL 26, 2023

Eventually that money makes its way to the publisher, but being at the end of the chain, they’re at the mercy of the timelines from the advertiser, the agency and any other ad tech intermediaries. 2.5% : The new pricing model of Amazon Publisher Services’ Transparent Ad Marketplace, which will replace the current $0.01

Media

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Affiliate Marketing Platform BrandCycle, Inc. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability