VideoWeek

JUNE 24, 2022

In this week’s Week in Review: Google and NBCU are rumoured as the front runners to build Netflix with ads, Magnite partners with LG for ACR data, and Paramount+ lands in the UK. Google and NBCU Reportedly Competing to Build Netflix’s Ad Business. Magnite and LG Partner on Planning, Activation and Analytics.

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VideoWeek

JULY 4, 2023

A brief history of SPO As mentioned above, the disintermediation discussion fits into the wider trend of supply-path optimisation, a process by which buyers, sellers, and ad tech vendors are working to create more efficient paths between the advertisers spending money, and the publishers and broadcasters which display their ads.

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VideoWeek

MARCH 11, 2024

The new Adalytics study was prompted by an investigation into one of its client’s digital ad spending. Adalytics however identified $10 million worth of that brand’s ad spend ending up on MFA websites, and as a result ran a wider study into MFA. and/or Jounce Media to be MFA.

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VideoWeek

MAY 24, 2022

PubMatic says Connect will enable increased reach and scale for advertisers’ campaigns, resulting in greater return on ad-spend. But it also looks like a broader strategic manoeuvre, as DSPs and SSPs jostle for position in a crowded ad tech ecosystem which is currently getting thinned out via supply-path optimisation (SPO).

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Ad Monsters

NOVEMBER 25, 2022

Some include an invested audience, creating a product or experience that engages that audience, great marketing and ad experience, and much more. Purpose-Driven Strategies in Ad Tech. There are companies in ad tech who are capitalizing on this message: . They also have a focus on environmental sustainability. .

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Clearcode

APRIL 4, 2022

To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, as well as the latest antitrust investigations and mergers and acquisitions. The IAB Tech Lab Launches Seller Defined Audiences.

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VideoWeek

JANUARY 20, 2023

In this week’s Week in Review: Netflix posts strong results, Human takes down a massive fraud operation, and tech layoffs come to Google and Magnite. Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 Over 1,200 apps and 120 publishers were targeted, with fraudulent ads running on nearly 11 million devices.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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AdvertiseMint

JANUARY 24, 2024

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Pretty cool, right?

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VideoWeek

DECEMBER 18, 2023

VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. We expect more brands to start looking at ways of enhancing their ad messaging based on audience to drive performance with intelligent use of creative formats. Advertising creatives will also benefit from AI.

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VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). Disney+ also launched its ad tier in the UK on Wednesday, expanding the reach of its ad offering.

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Digiday

MARCH 22, 2023

Terry Kawaja is no stranger to conferences — he’s participated in hundreds of them over the course of his career as a media and tech advisor and founder of Luma Partners. Kawaja talked with Digiday about Possible , the three-day conference being held in Miami from April 17-19 that will address the crossroads between marketing, media and tech.

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Digiday

JUNE 9, 2022

Last year saw a gold rush of public listings in the ad tech and martech sectors, with companies in the space eager to take advantage of a hot stock market fueled by the Wall Street perception that tech is bankable. “The era of cheap money is over and cash is now king,” says Vidakovic. .

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VideoWeek

AUGUST 4, 2023

In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast. AdSmart, Sky’s addressable TV advertising platform, then delivers the ads into relevant households across live and on-demand content.

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Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

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VideoWeek

JANUARY 6, 2023

In this week’s Week in Review: Roku starts making its own TVs, YouTube gets in the sports rights game, and Twitter relaxes its policy on political ads. The agreement marks another sports rights victory for big tech against their traditional home on pay-TV. ” Twitter Reverses Ban on Political Ads. The Week in Tech.

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Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. and iPadOS 14.5 — it offered users an easier way to opt out of being tracked by apps with added controls for how companies collect, share and use personal information.

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VideoWeek

JANUARY 27, 2023

In this week’s Week in Review: French streaming service Salto is set to close down, IAB Tech Lab announces a new decarbonisation initiative, and Disney reveals plans to bring Hulu’s targeting capabilities to Disney+. The other two broadcasters will shutter the company unless a buyer can be found, according to Les Echos.

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VideoWeek

MAY 12, 2023

Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.

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VideoWeek

MAY 27, 2022

Video Drives European Ad Spend Growth. IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. With pushback from regulators on third-party cookies and other tracking technology, an entire ID tech and standardization industry has emerged. Privacy mechanisms employed for ID creation. What is ConnectID?

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