ad-tech-ecosystem-adobe-audience-manager 
Martech
DECEMBER 1, 2023
Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management. Ad Platforms. Ad Intelligence & Measurement. Privacy-Enhanced Data Collaboration.
AdvertiseMint
JANUARY 24, 2024
By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Pretty cool, right?
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VideoWeek
MARCH 28, 2024
In this week’s Week in Review: Sony injects quality content into Europe’s FAST ecosystem, ProSieben rejects MFE’s call to split up its business, and S4 Capital forecasts another tough year. The launch, due in April, will inject a large quantity of high-quality content into Europe’s FAST ecosystem.
Brid.tv
NOVEMBER 1, 2022
If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Do You Even Need a Programmatic Ad Platform? Google ADX 2.
Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. Standing out in this cluttered content ecosystem requires producing personalized content at scale. Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. But this is changing.
Ad Monsters
JUNE 17, 2022
It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.
Martech
SEPTEMBER 14, 2023
Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment.
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