AdExchanger

AUGUST 7, 2024

The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. The post How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics appeared first on AdExchanger.

Ad Targeting 113

Ad Targeting Agency Media Advertising 113

AdExchanger

APRIL 17, 2024

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.

Ad Targeting 113

Ad Targeting Advertising Media 113

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

Ad Targeting 117

Ad Targeting Retail Ad Tech Marketing 117

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. View of Las Vegas through Beeyond Media’s map view. Get MarTech!

Ad Targeting 122

Ad Targeting Impressions Demand Side Platform Audience 122

Martech

FEBRUARY 21, 2025

As the demand for deeper, more frequent insights grows, MMM continues to expand its role, providing a robust framework and a crucial tool for organizations with substantial media budgets to maximize marketing efficacy.

Marketing 121

Marketing Finance ROI Ad Targeting 121

Digiday

AUGUST 30, 2023

As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns. A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media.

Retail 90

Retail Ad Targeting Media Advertising 90

Adweek

JANUARY 27, 2025

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

Demand Side Platform 270

Demand Side Platform Ad Targeting Video Ads Audience 270

Exchange Wire

AUGUST 18, 2022

Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared one year on since Apple's changes to IFDA in this exclusive article. The post One Year In, IDFA Shows Promising Signs for Media Buyers appeared first on ExchangeWire.com.

Media 127

Media Ad Targeting 127

Martech

SEPTEMBER 11, 2024

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.

Ad Targeting 115

Ad Targeting Communications Audience MarTech 115

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 108

Ad Targeting Pop-Up Cookies GDPR 108

Ad Monsters

DECEMBER 4, 2024

In both music streaming and digital advertising, the collection and application of user data for targeted promotion or ad targeting continue to be hot-button issues, with a growing emphasis on privacy protection and ethical data practices.

Click Through Rate 111

Click Through Rate Ad Tech Ad Targeting Ad Click 111

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

Ad Targeting 89

Ad Targeting Ad Server Geo targeting Ad Tech 89

Martech

JULY 17, 2024

Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates. The interactivity draws attention and encourages social media sharing.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. For premium media companies, its about time. Advertisers saw a record number of publisher product announcements this year.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Digiday

OCTOBER 18, 2023

Social media behemoths like TikTok and Meta are testing ad-free, subscription tiers outside of the U.S., inching closer to the idea of users paying for their social media accounts. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Meta declined to be interviewed for this article.

Media 101

Media Marketing Advertising Ad Targeting 101

Basis

SEPTEMBER 27, 2024

Social media has come a long way since its early days. What once was a space primarily for connecting with friends has morphed into a powerful cultural and economic force, driven by personalized algorithms that shape everything from content recommendations to targeted ads.

Media 97

Media Advertising Ad Targeting Audience 97

TechCrunch Ads

MAY 18, 2022

The new 90-second ad spot will run globally this summer on broadcast and social media across 24 countries, per Apple, which also said the campaign will include related creative being splashed across billboards.

Ad Targeting 77

Ad Targeting Cookies Audience Media 77

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies. Continue reading this article on digiday.com.

Media 87

Media Retail Cookies Ad Targeting 87

Martech

DECEMBER 9, 2024

shorter videos for social media, longer for YouTube). Social media: Follow creators on platforms like Instagram and TikTok to see trending styles and techniques. Tools to use: Social media platforms: Instagram and TikTok for easy sharing. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads.

MarTech 111

MarTech Retail Marketing Ad Targeting 111

MNTN

SEPTEMBER 1, 2023

A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. Meanwhile, Walmart and NBCUniversal have also collaborated to tap into the potential of retail media CTV partnerships. billion by 2027.

Retail 98

Retail Media Ad Targeting Advertising 98

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. What comes to mind when you think about being Black and working in advertising and digital media?

Ad Tech 105

Ad Tech Media Agency Audience 105

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Basis

DECEMBER 10, 2024

On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors.

Agency 97

Agency Advertising Communications Machine Learning 97

Digiday

AUGUST 23, 2023

Interested in sharing your perspectives on the media and marketing industries? Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Join the Digiday research panel. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday.

Ad Targeting 69

Ad Targeting Marketing Media 69

Ad Tech Daily

MAY 12, 2022

The Hague, Netherlands: Beatgrid, the single-source cross-media Adtech platform, today announces its new brand identity alongside an expansion of its offering with three new products to get the jump on the industry’s cookieless future.

Media 98

Media Ad Tech Audience Ad Targeting 98

AdExchanger

NOVEMBER 2, 2022

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear inventory. Yet still, addressable TV remains a small piece of media buying, which the industry addressed at Paramount’s Addressable Now summit in New York City.

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Ad Targeting Media 104

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

Manufacturing 110

Manufacturing Retail Ad Tech Ad Targeting 110

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 69

Retail Media Cookies Ad Tech 69

Martech

APRIL 20, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is our roundup of now available AI-powered martech products, platforms and features announced this week: Constant Contact’s AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns.

Ad Targeting 117

Ad Targeting MarTech Audience Media 117

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

The Ad Tech Blog

JUNE 13, 2024

Overview of Consumer Confidence Index and Digital Ad Spend Key Points Consumer confidence directly impacts digital ad spend allocation. Understanding consumer behavior helps in optimizing ad campaigns. Economic indicators can guide media planning strategies. Adapting to changes in consumer confidence can improve ROI.

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ROI Audience Ad Targeting Conversion 130

Digiday

AUGUST 11, 2024

In late July, Google reversed earlier plans (four-plus years in the making) for online ad targeting and measurement in its web browser Chrome. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Targeting 93

Ad Targeting Media Marketing Advertising 93

Digiday

JANUARY 24, 2023

Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. Although, not all are in complete agreement with such confrontational language.

Media 73

Media GDPR Ad Targeting Conversion 73

Digiday

OCTOBER 18, 2022

With their combined strength in first-party data and increased retail footprint, grocery chains Kroger and Albertsons have an opportunity to upend the status quo in the retail media network landscape with their proposed merger. The idea of retailers turning their websites into media platforms isn’t a new one. supermarket sector.

Retail 68

Retail Media Manufacturing Finance 68