Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Dig deeper: How a non-profit farmers market is leveraging AI Get MarTech! Top use cases. In your inbox.

Non-Profit 93

Non-Profit Marketing ROI Ad Targeting 93

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

Marketing 109

Marketing SEO Conversion Ad network 109

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. This will help advertisers display the most fitting ads to the most relevant Reddit users. Get MarTech!

Machine Learning 79

Machine Learning Ad Targeting MarTech Conversion 79

Martech

NOVEMBER 9, 2023

Chatbots and ad-targeting, in particular, are pioneering this shift.” Get MarTech! Dig deeper: The new frontier of visual content: A marketer’s guide to AI The post How marketers are adopting AI in their work appeared first on MarTech. Moving too fast? In your inbox. Business email address Subscribe Processing.

Marketing 115

Marketing Ad Targeting MarTech 115

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech!

Retargeting 88

Retargeting Retargeting platforms Conversion Rate Conversion 88

Martech

OCTOBER 26, 2023

While overall pricing remains under pressure from these factors, we believe our ongoing improvements to ad targeting and measurement are continuing to drive improved results for advertisers.” Get MarTech! The post Meta third-quarter revenue up by 23% appeared first on MarTech. In your inbox.

Ad Targeting 112

Ad Targeting Impressions MarTech Advertising 112

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Get MarTech!

Ad Targeting 134

Ad Targeting Audience Cookies Retail 134

Martech

JUNE 29, 2023

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. In this case, the ads were proven not to be effective in the purchasing decision.

Retargeting 103

Retargeting Control Group MarTech Food 103

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. MarTech QnA with the Expert. appeared first on MarTech Series.

Marketing 88

Marketing GDPR MarTech Affiliates 88

Martech

MAY 14, 2024

In the past, contextual advertising has been hamstrung by overly rigid standardization and broad categorizations, which was logical at the time for simplifying ad targeting and reducing complexity by classifying individuals into predetermined segments.

Machine Learning 87

Machine Learning Advertising Cookies Conversion Rate 87

Martech

JUNE 22, 2022

It requires the company to overhaul its ad targeting tool, Lookalike Audiences, which makes it possible to target housing ads by race, gender, religion or other sensitive characteristics that enable discrimination. Automated marketing and ad targeting can result in unintentional discrimination.

Machine Learning 111

Machine Learning Ad Targeting Audience MarTech 111

Martech Series

JANUARY 31, 2023

Marketing Technology News: MarTech Interview with Jeff Bander, Chief Revenue Officer at Eye Square Lytics improves ad targeting through unifying customer data into a complete profile.

ROI 80

ROI Audience Advertising Marketing 80

Martech

NOVEMBER 9, 2023

Enhanced targeting and optimization: Discover how to utilize CAPI for data collection and ad targeting optimization. The post Meta and Ignite Visibility present a new conversion API gateway solution appeared first on MarTech. Sign up today!

Conversion 94

Conversion ROI Ad Targeting Advertising 94

Martech Series

SEPTEMBER 7, 2022

Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. One priority is targeting. Most marketers, 64%, said that AI will take on the majority of the heavy lifting in the future of ad targeting. Surprisingly fewer than 40% of marketers plan to adopt Unified ID (UID) technology.

Marketing 88

Marketing ROI Cookies eCommerce 88

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., The post The Future of AdTech Lies in Privacy-Enhancing Technologies (PETs) appeared first on Clearcode | Custom AdTech and MarTech Development.

Cookies 69

Cookies GDPR Ad Targeting Advertising 69

Martech Series

FEBRUARY 20, 2023

From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices by renowned B2B leaders in this weekly highlight: MarTech Quote-of-the-Week! appeared first on MarTech Series.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Data and confused: The increasing complexity of ad targeting . “As The post Facebook bans academics looking at misinformation: Monday’s Daily Brief appeared first on MarTech.

Ad Targeting 113

Ad Targeting Cookies Food Ad network 113

Martech Series

JULY 29, 2022

Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. The post Creating a Cookieless Future Today appeared first on MarTech Series.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Clearcode

FEBRUARY 21, 2023

How can companies use a data clean room for insights, ad targeting, measurement and attribution? What’s the difference between decentralized and centralized data clean rooms? Which companies can use a data clean room? What are the main use cases of a data clean room?

Cookies 52

Cookies Ad Targeting MarTech Marketing 52

Martech

JUNE 27, 2022

Netflix hasn’t provided any details of its plans, how many ads will run, ad targeting, or reach. The post Google, NBCUniversal duking it out to be Netflix adtech provider appeared first on MarTech. (a previous FreeWheel customer and current Netflix competitor) since 2018. What Netflix is saying. Read the announcement.

Ad Targeting 93

Ad Targeting MarTech Audience Advertising 93

Martech

AUGUST 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Could the same concepts apply for inputs and outputs from your martech stack? “On Mark Davey , founder, The Codified Consultant (Mark will be speaking about DAM at MarTech ). ” Read more here.

Retail 125

Retail MarTech Entertainment Ad Targeting 125

Martech

MAY 16, 2022

Take the 2022 MarTech Replacement Survey today! Read next: Data and confused: The increasing complexity of digital ad targeting. The post Why marketers have a love-hate relationship with complexity appeared first on MarTech. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?

Marketing 90

Marketing Healthcare Education Ad Targeting 90

Martech

JULY 25, 2022

Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide. Advertisers and marketers, along with the martech vendors that serve them, must also cope with regulatory and technological efforts to safeguard people’s privacy. appeared first on MarTech.

Machine Learning 108

Machine Learning Marketing Cookies ROI 108

Martech

AUGUST 23, 2022

These include avoidance measures such as multitasking (61%), skipping (49%) and ignoring ads (43%). Get MarTech! How ad-supported streaming affects media planners. Only time will tell how other dynamics pertinent to streaming TV ad planning will play out, such as data privacy regulations and gaps in media measurement.

Marketing 99

Marketing Audience Media Ad Targeting 99

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

Martech

SEPTEMBER 6, 2022

Here are just a few tips to get the most out of your iOS targeting. Get MarTech! A winning recipe involves pivoting away from the easier short-term ad targeting goals, dedicating more focus and tools to look at the long game, and building more holistic goals centered around customer lifetime value. In your inbox.

Advertising 113

Advertising Conversion Audience Mobile Ads 113

Clearcode

APRIL 7, 2022

The data added to a data clean room is not shared with other companies, allowing the data owners to maintain control of it. The cons of using data clean room: Aggregated data for reporting and ad targeting will be less accurate than ID-based data. appeared first on Clearcode | Custom AdTech and MarTech Development.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Martech

AUGUST 11, 2021

“Fast forward 15 years and the result is…well, not really that,” writes AWS Global Marketing Operations manager Darrell Alfonso in his latest contribution to MarTech. The post Google updates policies on targeting minors: Wednesday’s Daily Brief appeared first on MarTech. Advertising changes. Why we care.

Conversion 116

Conversion Marketing Ad Targeting MarTech 116

Martech

MARCH 14, 2022

For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 95

Cookies First-Party Cookies Conversion Impressions 95

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? One of the main privacy considerations of Topics is to exclude sensitive topics so they can’t be used for ad targeting.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

MARCH 7, 2022

Before launching the promotional ad, Pierangeli and Baker tested the advertising and messaging for their promotion using the Feedback Loop platform. For the ad, targeted at both marketers and product teams, Baker created one version using a cartoon treatment and one using screenshots. Still skeptical?

A/B Testing 86

A/B Testing Ad Targeting Audience Conversion Rate 86

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

MARCH 13, 2023

Define when the ad will be approximately displayed. In particular it means improvement in ad targeting and campaigns measurement. Better Ad Targeting Prior to adding DOOH to OpenRTB protocol, ad targeting was approximate and inaccurate.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Martech

JULY 27, 2022

But this profile has no data from online activity, so it doesn’t help with online ad targeting or customer journey data. The post The myth of the single customer record appeared first on MarTech. This profile has valuable information, including a new email address. Robert now has three profiles in Ella’s CDP. The CDP doesn’t.

Cookies 105

Cookies Ad Targeting MarTech Marketing 105

Clearcode

DECEMBER 12, 2022

Telcos also have a product that is integrated with other AdTech and MarTech platforms, giving them access to various demand (advertisers) and supply (publishers) sources. Working integrations with other AdTech and MarTech platforms. appeared first on Clearcode | Custom AdTech and MarTech Development.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52