Martech

JULY 17, 2024

Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Ad Monsters

NOVEMBER 14, 2024

. “The opportunity for ad ops, if you look at things like what companies are doing with AI campaign generation platforms, is massive,” Hamid says. He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Ad Monsters

NOVEMBER 14, 2024

Striking a Balance with AI Tools Shifting the conversation to AI, publishers talked about finding ways to integrate automation without losing quality control, especially with content. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”

Audience 115

Audience Media Ad Inventory Cookies 115

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. These ads help you get in front of your target market before they start searching for your solution.

Ad network 98

Ad network Conversion CPC CPM 98

Ad Monsters

DECEMBER 6, 2024

The upending is underway: AI search delivers direct, conversational answers to simple and complex queries alike. AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. AI makes search smarter, more intuitive, and more interactive for the user.

eCommerce 98

eCommerce Ad Tech Ad Targeting Video Ads 98

The Ad Tech Blog

JULY 14, 2024

This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. Challenges in Mobile Advertising Low Engagement and Conversion Rates One of the biggest challenges in mobile advertising is low engagement and conversion rates. FAQs What is user consent in mobile advertising?

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

AdvertiseMint

DECEMBER 15, 2024

Voice search and conversational marketing are set to gain prominence in user engagement. Streaming volume, advertising options and targeting options will improve. AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

AdExchanger

JULY 1, 2025

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media.

Advertising 59

Advertising Retail Conversion Media 59

AdvertiseMint

DECEMBER 12, 2024

Instagram also offers Advantage+ ad targeting , which allows Meta find and target your exact audience automatically based on AI. Advantage+ can also help with creative copy variations or image and video alternations like adding music, enhancing the content and more.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

Martech

DECEMBER 9, 2024

How this boosts sales: UGC builds trust and authenticity, as potential customers see real people enjoying our products, which can lead to increased conversions. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads. TikTok: Use trending sounds and challenges to reach a wider audience.

MarTech 111

MarTech Retail Marketing Ad Targeting 111

Martech

MARCH 6, 2024

One built on first-party data from your website, apps, and other properties that you can then match with Meta accounts to serve up personalized ads to loyal customers and prospects alike. One of the ways Meta Conversions API helps improve advertising performance is by providing event match quality (EMQ) scores.

Conversion 117

Conversion Ad Targeting Cookies Advertising 117

Martech

MAY 14, 2025

” Amplitude will make it easier to see what drives conversions and lifetime value (LTV), measure return on ad spend (ROAS) and more precisely target audiences with relevant messaging from within its integrated platform. . “You have different data, different tools, but leadership wants one story.

Marketing 95

Marketing Ad network MarTech Conversion 95

YieldBird

JULY 1, 2025

Privacy Sandbox Still Under Construction Even though third-party cookies are still alive in Chrome, Google is heavily investing in the Privacy Sandbox , which aims to reduce individual tracking while still enabling ad targeting and measurement. Attribution Reporting , to measure ad conversions without exposing user-level data.

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

AdvertiseMint

DECEMBER 22, 2024

This involves focusing on conversational keyword strategies and optimizing product listings for voice-based searches. Sponsored Brands are now offering more exposure in terms of video ads for products and more Amazon DSP ad targeting options are available for brands looking to reach consumers across Prime Video.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Basis

DECEMBER 10, 2024

Trend #2: Shifting From Hype to Practicality on AI and Automation AI has been dominating industry conversations ever since generative AI burst onto the scene. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors.

Agency 97

Agency Advertising Communications Machine Learning 97

Single Grain

AUGUST 25, 2020

It’s an AI-based Facebook ad automation tool that uses historic data to make it easy to create ads that convert better. All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. 11 Ways to Improve Your Facebook Ads Relevance Score.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

MAY 31, 2025

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Martech

NOVEMBER 16, 2023

CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility.

Marketing 115

Marketing SEO Conversion MarTech 115

The Ad Tech Blog

JUNE 13, 2024

Historical Trends Historically, there has been a strong correlation between consumer confidence and digital ad spend. During periods of high consumer confidence, businesses are more likely to increase their advertising budgets, leading to higher digital ad spend. What are some key consumer confidence indicators?

ROI 130

ROI Audience Ad Targeting Conversion 130

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Martech

SEPTEMBER 6, 2022

Now, marketers are moving ad spend back to targeting iOS devices, even with the limited scale and higher CPMs. According to Adjust, this new gain in market share can be traced back to conversion data, where even the limited number of opted-in iOS users compared to Android are yielding more revenue through larger average order sizes.

Advertising 117

Advertising Conversion Audience Mobile Ads 117

InMobi

FEBRUARY 13, 2013

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success.

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. This will help advertisers display the most fitting ads to the most relevant Reddit users. Why we care.

Machine Learning 90

Machine Learning Ad Targeting MarTech Conversion 90

Ad Monsters

FEBRUARY 9, 2024

As a unified, offline-online identity graph, we can connect together a wide variety of consumer touchpoints and enable the measurement of media tied to conversions. With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Karola Karlson

FEBRUARY 22, 2025

How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you. Go the the LinkedIn Ad Library and search for specific brands’ ads.

ROI 52

ROI Ad Targeting Video Ads Conversion 52

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Retargeting 109

Retargeting Retargeting platforms Conversion Rate Conversion 109

Martech

OCTOBER 10, 2024

Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting.

MarTech 109

MarTech Ad Targeting Retail Conversion 109

Martech

AUGUST 11, 2021

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. The deal will add AI conversation and messaging capabilities to the Verint Cloud Platform, which supports cross-channel engagement for brands like Sephora and British Airways. Google updates policies on targeting minors

Conversion 115

Conversion Marketing MarTech Ad Targeting 115

The Ad Tech Blog

APRIL 5, 2024

These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns. How is machine learning changing Google ad targeting? Machine learning in Google ad tech has revolutionized targeting by analyzing vast amounts of data to predict user behavior and interests.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JUNE 21, 2019

billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads , which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates. Ad placement.

A/B Testing 111

A/B Testing Banner Audience Conversion 111

Basis

JANUARY 24, 2024

First, view-through conversions will go away completely, which will impact almost everything except the click-through conversions. Second, advertisers will likely up their investments in retail media networks , as they have treasure troves of first-party data that can be used for targeting.

Retail 102

Retail Advertising Cookies Marketing 102

Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. Amazon Builds AI Search Experience [:02] Amazon is reportedly “reimagining search with an interactive conversational experience.”

Machine Learning 98

Machine Learning Food Conversion Education 98

Single Grain

MAY 30, 2025

Unlike SEO, paid ads provide immediate visibility but require ongoing investment to maintain that visibility. Core Differences That Impact Your Strategy SEO and paid ads have similar goals. For example, both strategies aim to increase traffic and conversions. This is effective, since web users trust organic SERPs more than ads.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech Series

JUNE 20, 2022

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Episode 125: Sell without Selling Out – A Conversation with Andy Paul. Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically. Magnite and Primis Launch Sustainable Stream.

Marketing 98

Marketing MarTech GDPR Affiliates 98