Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 125

Cookies First-Party Cookies GDPR Pop-Up 125

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product. Banner Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Ad Monsters

APRIL 4, 2023

These websites are often niche, focusing on specific topics or interests and catering to particular audiences. While they may have smaller audiences, their visitors are more engaged and passionate about the content they consume. YY: What are your thoughts on consent banners?

Banner 94

Banner Cookies Audience Advertising 94

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Kevel

JUNE 14, 2022

Contextual targeting is a great way for publishers to obtain or retain advertisers, who are constantly looking for ways to reach their target audience at the right times. And if the ad slot has more value, they will pay more to buy it, allowing you to charge higher rates for such targeting options.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 25, 2019

They were limited to what they knew about their audience and the payoff of their campaigns. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. You can also use this data to create lookalike audiences on platforms like Facebook Ads.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Single Grain

JUNE 14, 2023

If the user clicks on the ad, they will be directed to the company’s website or a landing page specifically designed for health insurance services. Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads. Reach , a U.K.-based

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

Single Grain

SEPTEMBER 5, 2019

They were limited to what they knew about their audience and the payoff of their campaigns. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. You can also use this data to create lookalike audiences on platforms like Facebook Ads.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 66

Marketing Retail Ad Targeting Conversion 66

VideoWeek

SEPTEMBER 29, 2023

LG Ad Solutions and Affinity Launch CTV Targeting Tool LG Ad Solutions and Affinity, a purchase insights firm, have launched a targeting and measurement tool for CTV. LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend.

Media 52

Media Non-Profit Advertising Ad Tech 52