Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities
Adweek
MAY 21, 2025
Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.
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TikTok tightens restrictions on teen ad targeting, boosts AI transparency
Martech
JULY 10, 2024
TikTok implemented new restrictions on ads targeting U.S. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. The post TikTok tightens restrictions on teen ad targeting, boosts AI transparency appeared first on MarTech.
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YouTube Pitches Massive TV Viewership, Ad Targeting at Upfront
Adweek
MAY 15, 2024
YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners.
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Meta Settles Department of Housing and Urban Development Complaint Over Ad Targeting
Adweek
JUNE 21, 2022
The Department of Justice said Tuesday that it reached a settlement with Meta regarding a complaint filed in August 2018 with the Department of Housing and Urban Development over discriminatory uses of ad targeting options from then-Facebook.
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T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack
Adweek
MARCH 5, 2025
Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company's capabilities will complement.
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Provocative Anti-Drug Ads Target a New Generation Concerned With Sustainability
Adweek
JANUARY 12, 2023
Many people can recall anti-drug messages from their youth--if you grew up in the U.S. in the 1980s or '90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden.
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Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting
Adweek
NOVEMBER 1, 2024
According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK's Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. Everything old is new again, but it's also better when it's new.
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Survey Uncovers 10 New Voter Segments To Hone Political Ad Targeting
Adweek
OCTOBER 13, 2022
But political marketers are missing an opportunity to target more nuanced audience segments. With nearly four weeks left to this year's Midterm elections, slated for Nov.8, 8, advertising is at full throttle.
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Federated Learning for Privacy-Preserving Ad Targeting
The Ad Tech Blog
JULY 11, 2024
In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Ad tech companies face the challenge of balancing effective ad targeting with user privacy.
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CTV Ad Targeting Sucks Because We Let It
AdExchanger
OCTOBER 9, 2024
Did I […] The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series?
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Ad Targeting And Measurement On Disney+ Gets An Upgrade
AdExchanger
OCTOBER 27, 2023
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.
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Yelp unveils enhanced ad targeting
Martech
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities. The accuracy of the Yelp Waitlist.
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Vevo Partners with Experian to Enhance its Ad Targeting in the UK
Exchange Wire
APRIL 15, 2025
Vevo, the worlds leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevos distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [.]
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Integration of Federated Learning for Privacy-Preserving Ad Targeting
The Ad Tech Blog
MAY 4, 2024
Moreover, federated learning can improve the efficiency of ad targeting algorithms by enabling them to learn from a broader range of data inputs without compromising on privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.
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How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics
AdExchanger
AUGUST 7, 2024
The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. The post How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics appeared first on AdExchanger.
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CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not
AdExchanger
OCTOBER 20, 2023
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.
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Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+
AdExchanger
JUNE 22, 2023
Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.
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How AI-backed neuro-contextual technology is improving ad targeting
Digiday
JUNE 5, 2025
Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting
AdExchanger
JUNE 6, 2024
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.
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YouTube Introduces More Ad Targeting Options For Shorts
AdExchanger
APRIL 17, 2024
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.
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Ad Targeting Is Moving To A Cohort Model, Especially For Retail
AdExchanger
OCTOBER 13, 2022
The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.
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CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting
AdExchanger
AUGUST 10, 2022
Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by. Continue reading » The post CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting appeared first on AdExchanger.
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Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal
Exchange Wire
FEBRUARY 4, 2025
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [.]
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Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Adweek
APRIL 4, 2024
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.
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Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and Paramount Strike Measurement Deal
Exchange Wire
FEBRUARY 4, 2025
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [.]
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Programmatic’s ad targeting and optimization comes to digital out-of-home
Martech
JUNE 15, 2023
The post Programmatic’s ad targeting and optimization comes to digital out-of-home appeared first on MarTech. “The specific actions will depend on the campaign goals and the nature of the advertised product or service,” Donzis said. Get MarTech! In your inbox. Business email address Subscribe Processing.
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Creators Can Now Make Affiliate Money From Linking Target Products Through Linktree
Adweek
NOVEMBER 5, 2024
Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link. Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue.
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What Utah’s New Social Media Law Means for Marketers
Adweek
MARCH 27, 2023
Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov.
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Biden Renews Call for Federal Privacy Law in State of the Union Address
Adweek
FEBRUARY 8, 2023
To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech.
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Viant Swipes at The Trade Desk With a Billboard in Cannes
Adweek
JUNE 16, 2025
The Trade Desk is also leading the way in shining the light of transparency on the ad-tech supply chain more than any other company in the industry.” The billboard is part of Viant’s broader marketing push at Cannes. Schulz declined to comment on how much the billboard costs.
Amazon Has a New Way to Prove That TV Ads Drive Sales
Adweek
JANUARY 27, 2025
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.
Meta adds additional ad targeting restrictions for teen users
Marketing Dive
JANUARY 12, 2023
Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.
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Personalization’s double-edged sword: Balancing relevance with intrusiveness
Martech
JANUARY 10, 2025
Many consumers remain unaware of the specific data points used for ad targeting, underscoring the importance of transparency in data collection practices. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities.
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Martech - Untitled Article
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.
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CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
Digiday
MAY 6, 2024
And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.
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Next-Gen Clean Rooms Signal a New Era for Data Collaboration
AdExchanger
FEBRUARY 20, 2025
The last five years saw our industrys conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. Next-gen […] The post Next-Gen Clean Rooms Signal a New Era for Data Collaboration appeared first on AdExchanger.
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Meta Details Plans to Comply With DOJ Settlement Over HUD Discrimination Complaint
Adweek
AUGUST 15, 2022
Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development.
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Criteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data Privacy and Transparency Rules
Adweek
JUNE 22, 2023
s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide. The French privacy watchdog, Commission nationale de l'informatique et des libert?s
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Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform
Adweek
SEPTEMBER 29, 2022
Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs.
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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals
Ad Monsters
NOVEMBER 14, 2024
Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.
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Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation
Ad Monsters
DECEMBER 4, 2024
In both music streaming and digital advertising, the collection and application of user data for targeted promotion or ad targeting continue to be hot-button issues, with a growing emphasis on privacy protection and ethical data practices.
Unlocking the power of marketing mix modeling solutions
Martech
FEBRUARY 21, 2025
Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM. The rise of marketing mix models Marketing mix models have gained traction as legacy attribution methods struggle to quantify offline and brand efforts, often overemphasizing bottom-of-funnel tactics.
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Why digital out-of-home advertising is summer 2024’s marketing powerhouse
Martech
JULY 17, 2024
Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates.
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Don’t have the time to implement time-saving AI tools? Here’s what to do.
Martech
JANUARY 15, 2025
For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. To avoid spreading efforts too thin, focus on the one metric that matters most to your organizations success. Use AI to drive measurable improvements in that area. It might feel risky to deprioritize other metrics.
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