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Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Adweek

Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.

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TikTok tightens restrictions on teen ad targeting, boosts AI transparency

Martech

TikTok implemented new restrictions on ads targeting U.S. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. The post TikTok tightens restrictions on teen ad targeting, boosts AI transparency appeared first on MarTech.

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T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack

Adweek

Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company's capabilities will complement.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

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Martech - Untitled Article

Martech

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

Many consumers remain unaware of the specific data points used for ad targeting, underscoring the importance of transparency in data collection practices. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities.

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2025 Advertising Trends: What Agencies Need to Know

Basis

For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors. And though the technology holds significant potential for advertisers, its critical to remember that AI has long been foundational to programmatic advertising.

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