Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities
Adweek
MAY 21, 2025
Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.
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Adweek
MAY 21, 2025
Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.
Martech
JULY 10, 2024
TikTok implemented new restrictions on ads targeting U.S. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. The post TikTok tightens restrictions on teen ad targeting, boosts AI transparency appeared first on MarTech.
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Adweek
MARCH 5, 2025
Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company's capabilities will complement.
Ad Monsters
NOVEMBER 14, 2024
Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.
Martech
JANUARY 10, 2025
Many consumers remain unaware of the specific data points used for ad targeting, underscoring the importance of transparency in data collection practices. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities.
Basis
DECEMBER 10, 2024
For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors. And though the technology holds significant potential for advertisers, its critical to remember that AI has long been foundational to programmatic advertising.
Exchange Wire
APRIL 15, 2025
Vevo, the worlds leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevos distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [.]
illumin
SEPTEMBER 19, 2024
Instead, the ad placement process is automated. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest.
Digiday
JUNE 5, 2025
Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Martech
JULY 17, 2024
Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates.
Martech
FEBRUARY 21, 2025
Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM. The rise of marketing mix models Marketing mix models have gained traction as legacy attribution methods struggle to quantify offline and brand efforts, often overemphasizing bottom-of-funnel tactics.
Ad Monsters
DECEMBER 6, 2024
AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.
Ad Monsters
NOVEMBER 14, 2024
Beyond content generation, several publishers are leveraging AI in ad targeting and audience segmentation, but with strict guidelines to avoid compromising reader trust. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”
AdvertiseMint
JANUARY 2, 2025
Effective Keyword Targeting Understanding and utilizing the right keywords is critical for ad targeting. Incorporate these keywords into your ad campaigns to align with customer search behavior. Properly optimized listings enhance visibility and appeal, supporting your overall advertising efforts.
MNTN
NOVEMBER 22, 2024
The ad targets the tens of thousands of small business owners and reminds them that their goals are within reach — with the right support, of course. Chase Keeps It Simple Chase is known for its engaging and creative ads. YouTube Link 9.
AdExchanger
FEBRUARY 20, 2025
The last five years saw our industrys conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. Next-gen […] The post Next-Gen Clean Rooms Signal a New Era for Data Collaboration appeared first on AdExchanger.
Adweek
JULY 15, 2025
Convergent TV LG Ad Solutions and Viant Integration Looks to Sharpen CTV Ad Targeting, Accelerate Addressable By Saleah Blancaflor New NFL Flag Football Ad Sets Game Plan Ahead of LA Olympics By Bill Bradley Dexter Gets Resurrected in Bloody Campaign By Saleah Blancaflor Streaming Ratings, Week of June 9: Two Weeks at No.
AdvertiseMint
DECEMBER 22, 2024
Sponsored Brands are now offering more exposure in terms of video ads for products and more Amazon DSP ad targeting options are available for brands looking to reach consumers across Prime Video.
Ad Monsters
DECEMBER 4, 2024
In both music streaming and digital advertising, the collection and application of user data for targeted promotion or ad targeting continue to be hot-button issues, with a growing emphasis on privacy protection and ethical data practices.
AdvertiseMint
DECEMBER 12, 2024
Instagram offers advanced targeting options where you can specify demographics, interests, and behaviors. By honing in on your niche, you can ensure your ads are seen by those most likely to be interested in your products or services.
Ad Monsters
DECEMBER 16, 2024
AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success.
AdvertiseMint
DECEMBER 26, 2024
AI and machine learning will enhance personalization and ad targeting. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry. Augmented and Virtual Reality will offer more immersive advertising experiences.
YieldBird
JULY 1, 2025
Privacy Sandbox Still Under Construction Even though third-party cookies are still alive in Chrome, Google is heavily investing in the Privacy Sandbox , which aims to reduce individual tracking while still enabling ad targeting and measurement. Protected Audience (FLEDGE) for on-device retargeting.
Playwire
DECEMBER 26, 2024
Key Points Before diving deep into the world of ad targeting strategies, here are the essential takeaways: Contextual advertising sits at the top of the targeting pyramid, offering premium alignment between content and ads Behavioral targeting provides scale but may sacrifice some relevance and precision The most effective campaigns typically blend (..)
Exchange Wire
FEBRUARY 4, 2025
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [.]
Ad Monsters
JANUARY 10, 2025
This shift from reacting to problems to preventing them will help advertisers save time and address potential challenges to optimize efficiency and maximize the impact of every ad before even launching a campaign. #8:
Adweek
JUNE 16, 2025
The Trade Desk is also leading the way in shining the light of transparency on the ad-tech supply chain more than any other company in the industry.” The billboard is part of Viant’s broader marketing push at Cannes. Schulz declined to comment on how much the billboard costs.
AdExchanger
JULY 18, 2025
Now Gleason, who joined contextual ad platform Seedtag as CEO earlier this month, says he believes contextual ad targeting is “an even bigger opportunity.” When Brian Gleason was CRO and president of retail media at Criteo, he was all fired up about retail media. Marketers, he said, are ready to reembrace advertising’s roots.
Single Grain
MAY 31, 2025
Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.
Ad Monsters
DECEMBER 17, 2024
These include powering personalized content, enabling smarter ad targeting, and streamlining campaign automation. After years of hype and trial-and-error applications, the industry is shifting toward focused, practical uses of the technology.
Martech
JANUARY 15, 2025
For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. To avoid spreading efforts too thin, focus on the one metric that matters most to your organizations success. Use AI to drive measurable improvements in that area. It might feel risky to deprioritize other metrics.
AdvertiseMint
DECEMBER 15, 2024
AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. The Rise of AI and Machine Learning AI in advertising and marketing will become essential tools in the digital marketing toolbox by 2025.
Single Grain
JUNE 30, 2025
Because AI models drive modern ad buying, targeting, and creative optimization, this projection implies that synthetic data will soon underpin the majority of advertising-related AI workflows. But how can advertisers use synthetic data to drive results?
Adweek
JULY 17, 2025
Convergent TV Peter Liguori Named CEO of VideoAmp Amid Leadership Revamp By Saleah Blancaflor PubMatic Launches AI Sports Ad Marketplace for Live Streaming By Kendra Barnett Disney Ad Leader Rita Ferro Named Board Chair of Ad Council By Saleah Blancaflor Nielsen’s Top 20 Streaming Programs for the First Half of 2025 By Mark Mwachiro NBCU Closes Record-Breaking (..)
Ad Monsters
APRIL 17, 2025
By detecting nuanced patterns across disparate signals, AI enables a deeper understanding of user behavior, improving ad targeting, attribution and overall campaign performance. The Power of Adaptability AI-powered identity solutions are inherently adaptable, enabling advertisers to tailor their approach based on campaign objectives.
Adweek
JULY 15, 2025
Convergent TV LG Ad Solutions and Viant Integration Looks to Sharpen CTV Ad Targeting, Accelerate Addressable By Saleah Blancaflor New NFL Flag Football Ad Sets Game Plan Ahead of LA Olympics By Bill Bradley Dexter Gets Resurrected in Bloody Campaign By Saleah Blancaflor Streaming Ratings, Week of June 9: Two Weeks at No.
AdExchanger
JULY 1, 2025
Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media.
Ad Monsters
JUNE 26, 2025
Publishers want insights they can feed into future content or ad targeting.” The first is an interest-based survey that routes first-party data straight back to the outlet. Surveys were a top request,” Patel said. The second new addition uses AI to choose the moment the wall appears.
Single Grain
MAY 12, 2025
After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%.
VideoWeek
NOVEMBER 29, 2024
NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units. But this is the first time the two have run shoppable capabilities across live and linear TV.
Exchange Wire
FEBRUARY 4, 2025
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [.]
Ad Monsters
DECEMBER 3, 2024
Source: In-Game Mobile Advertising: Top Ad Formats & Strategies The Promise and Pitfalls of AI in Ad Tech Chart: Consumer Concerns About Ad Targeting (Tracking Browsing: 81%, Device Listening: 77%) Insight: AI holds the potential to revolutionize ad targeting, yet it also raises privacy concerns.
VideoWeek
JULY 18, 2025
UK Publishers Partner with Ocado Ads UK publishing groups Future, Immediate, The Independent and News UK will all use retail data from grocery delivery service Ocado’s retail media business to enhance ad targeting on their inventory, through a partnership between Ocado Ads and data collaboration platform Permutive.
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