illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. Understanding potential future events makes it easy for advertisers to choose where and when to buy ad space and where to save their ad spend for the highest impact and highest efficiency.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers.

Manufacturing 59

Manufacturing Retail Impressions CPM 59

VideoWeek

NOVEMBER 27, 2024

” Car companies can also sell their own ad space, according to Cosgrave, creating opportunities for pre-roll ads when the screen is launching. “It’s not exactly clear how much advertisers are willing to pay or invest for ads to run in a car,” he says.

Entertainment 52

Entertainment Pop-Up Manufacturing Ad Space 52

SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Here is how the process works: 1.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Work With Us What Is Programmatic Advertising (with Examples)?

Advertising 52

Advertising Ad Space Impressions Healthcare 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

SEPTEMBER 6, 2018

The ads themselves will be smaller, and it’s harder for your target audience to type (i.e. To really target your desired user base, it likely makes sense to embrace the mobile in-app ads space. For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52