article thumbnail

What Is an Ad Exchange?

SODP

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

article thumbnail

Why white label programmatic platform and white label ad operation team are great solutions for your business

Smart-Hub

As a result, the brand receives a product manufactured by the technical requirements set before implementation. Advertisers collect data from their ad server and a third-party ad server by creating and viewing weekly, monthly, and daily system reports — an example of what these reports might contain. Creation of reports.

Ad Ops 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Work With Us What Is Programmatic Advertising (with Examples)?

article thumbnail

How to Advertise on Mobile Apps: A Guide for Agencies

InMobi

The ads themselves will be smaller, and it’s harder for your target audience to type (i.e. To really target your desired user base, it likely makes sense to embrace the mobile in-app ads space. For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24.

Agency 52