DoubleVerify Survey Projects Strong Growth for Retail Media Networks
Ad Monsters
DECEMBER 20, 2023
Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.
Let's personalize your content