Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids.

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Advertising Marketing Ad Exchange Retail 111

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

JUNE 23, 2023

The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision. Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented.

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GDPR Cookies Ad Tech Agency 52