Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.

Advertising 123

Advertising Marketing Ad Exchange Retail 123

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Given these encouraging figures from 2022, we anticipate that this year’s Black Friday and Cyber Monday will continue to be successful for retailers, with increased sales and heightened website traffic. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). At the same time, thanks to targeting, the ad serving on them is individualized for every new user.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98