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The ultimate guide to contextual targeting in digital advertising

illumin

OCTOBER 20, 2023

These profiles are then used to deliver personalized ads based on the user’s interests and preferences. However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. What are the benefits of contextual targeting?

Advertising

Advertising Audience Machine Learning Conversion Rate

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. The Week in TV.

Impressions

Impressions Ad Tech Media Agency

AdTech Trends

The ultimate guide to contextual targeting in digital advertising

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

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